MANAGER OF MARKETING AND COMMUNICATIONS

Job Description

Job Description

Position Title : Manager of Marketing and Communications

Reports to : Senior Director of External Affairs

FLSA Status : Exempt

Location : Manhattan

Position Summary : The Manager of Marketing and Communications (MMC) develops, implements, and evaluates strategies to promote the mission, programs, and services of Apicha CHC. This position devises and manages all of Apicha’s marketing initiatives, including via media and press outlets and social media channels, and designs print and digital materials, assists in media outreach, and ensures brand consistency across all platforms. The role combines strategic decision-making and planning with hands-on content creation, emphasizing community engagement, health promotion messaging and patient acquisition.

The major duties of the position include, but are not limited to :

Marketing and Communications Department and Strategy

• Manage Apicha’s Marketing and Communication Department and make decisions on allocating resources of and expenditures by the Department. Entails regular access to highly sensitive and confidential financial information
• Responsible for the development of communication strategies for both internal and external communications
• Determine, develop and execute an annual marketing plan aligned with organizational goals.
• Promote awareness of services, events, and initiatives to patients, partners, funders, and the community.
• Ensure all communications reflect the organization’s mission and vision and are aligned with Apicha’s strategic goals.
• Manage and maintain up-to-date communications lists
• Create and disseminate internal and external communications
• Steward and monitor the Apicha CHC brand and brand identity to ensure consistency is maintained both internally and externally

Social Media & Digital Engagement

Design & Content Creation

Media & Public Relations

Event Promotion & Support

Brand & Compliance

Analysis, Reporting and Administration

Qualifications :

Skills & Competencies

Working Conditions

At Apicha, we believe that serving the needs of our staff is just as important as serving the needs of underserved people of New York City as such we are proud to offer our team members a competitive employee benefits package which include 12 Paid Holidays, vacation and sick leave, Health Insurance Coverage, Flexible Spending Account, Life Insurance, Employee Assistant Program just to name a few.