Brand Manager, The Department at Hudson's

Brand Manager, The Department at Hudson's

The Brand Manager will be instrumental in developing and executing the marketing collateral program and managing onsite media creation to elevate the brand presence of The Department at Hudson's. This role requires a creative and detail-oriented individual with strong project management skills and the ability to collaborate effectively with multiple stakeholders, including Marriott, Forte Belanger, Bedrock, and a third-party marketing firm. Reporting with a dotted line to the Director of Sales and Marketing for Marriott and the Vice President of Hospitality for Forte Belanger, the Brand Manager will ensure all marketing materials align with brand standards and support the overall marketing and sales strategies.

Key Responsibilities

Marketing Strategy & Planning

• Develop and oversee the comprehensive marketing strategy, aligning with partner business priorities (The Department at Hudson's, Marriott International, Forte Belanger, Bedrock).
• Participate in Strategy Meetings to articulate current marketing initiatives and their alignment with revenue goals.
• Partner with Revenue Management to develop and execute promotional strategies, including Digital strategy, paid media, and email marketing.
• Lead positioning efforts and ensure pull-through of promotions and campaigns.
• Manage the overall marketing budget, reconcile plans with forecasts and accruals, and track ROI for all marketing investments.
• Run, review, and analyze marketing performance reports to refine strategy and share insights with stakeholders.

Content & Collateral Development

Digital Marketing & Social Media

Brand, Partnerships & Public Relations

Onsite Media & Activation

Collaboration & Stakeholder Management

Project & Performance Management

Skills, Knowledge & Expertise

About The Department

The Department at Hudson's bridges the Hudson's of old and new. Its name is directly inspired by the J.L Hudson's Department Store, and calls to the purpose of the iconic landmark's existence. Its brand, seen through the visual elements of logos, room names, colors and more, was created with a timeless, retro feel reminiscent of the details and history of Hudson's. Though a change in architecture, technology and design has occurred, the new Hudson's development was created with a similar intention as the old : a place where Detroiters and visitors around the world gathered. Out of the entirety of the Hudson's development, The Department is the pinnacle of retaining this sense of sophisticated place and special gather.

Our Hiring Process

Stage 1 : Applied

Stage 2 : Review

Stage 3 : Phone Interview

Stage 4 : Hiring Manager Interview

Stage 5 : 2nd Hiring Manager Interview

Stage 6 : Hired