A company is looking for a Director of Marketing.
Key Responsibilities
Design and execute ABM programs targeting enterprise buyers to generate qualified pipeline
Define and manage content strategy to support buyer engagement and optimize for search visibility
Oversee US events and brand presence, ensuring alignment with pipeline goals and commercial narrative
Required Qualifications
5 to 10 years in B2B SaaS marketing, with over 3 years focused on enterprise pipeline generation
Demonstrated experience with account-based marketing and personalized outreach strategies
Strong background in content strategy, with the ability to lead and produce compelling content
Experience creating AI tools to enhance marketing processes and coach team members
Proven ability to analyze pipeline data and adjust strategies based on insights
Director of Marketing • Springfield, Massachusetts, United States
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