Social Media Manager and Content Creator

About Peak Design

The purpose of Peak Design is to create happy, meaningful lives for the people that work here. We believe this purpose can only be achieved when self-actualizing, highly stoked people enthusiastically step into (or log onto) the Peak Design office every day. Our purpose and our mission go hand-in-hand and we encourage and celebrate authenticity and the unique perspective each of our employees brings. We're a close-knit team that thrives on mutual respect and the belief that every voice matters-especially when it's got something interesting to say.

We make radical, meticulously-engineered gear for detail-obsessed people. Our backpacks, travel bags, camera gear, and phone accessories are used dang-near everywhere. If you've visited Machu Picchu, Tokyo, or an REI store in the last 10 years, you've been within ogling distance of a Peak Design product.

Alongside our award-winning gear is a brand that truly reflects who we are as people-passionate about design, deeply caring about our environmental and social impact, unafraid to speak up, radically transparent, and generally down to clown. Whether we're explaining a product, running a sale, launching a nonprofit, sponsoring a film, or razzing the biggest company on Earth, we do it with our trademark honesty, warmth, and wit. Through our products and our brand, we aim to create delight, and leave this world better than how we found it.

About the job

We've got loads of people the world over who are fanatically in love with our award-winning products, and we need you to cultivate and foster their continued happiness. You'll have to be funny and creative, and you'll be supported by an entire in-house team of videographers, editors, designers, and photographers.

Part writer, part creator, part instigator, part strategist, we need somebody to own and invigorate Peak Design's community touchpoints. You'll be our daily social media manager, injecting our brand voice into posts, stories, reels, live hangouts, and unfathomably passionate Reddit threads about zippers. You'll keep tabs on emerging platforms and decide if they're worth putting energy towards. You'll drive our content strategy and calendar...much of that content will come from you, but you'll also be a master curator and repurposer. You'll figure out what works, what we need more of, what the trends are, and when to buck the trends.

We're looking for a masterfully witty writer who-in addition to social copy-can chip in to help write video scripts, emails, texts, website copy, customer service articles, and apology letters to our neighbors after our holiday party. Social media management experience and a keen creative eye are musts, as are some combination of photo, video, and graphic design chops.

What you'll do :

Engage with our community via social platforms, emails, and at our retail stores

Edit and repurpose existing long-form content for social

Curate UGC content from ambassadors, other creators, and customers

Become an expert on Peak Design gear and the market in which it exists

Develop and refine our strategy for posting and sharing content

Foster Ambassador and Influencer relationships and be their point of contact for Peak Design

Produce organic content that highlights our designs and their designers, our environmental social initiatives and employer brand

Collaborate with rest of production team to align on shoot schedules, content priorities, and creative direction

Role requirements

3+ years of experience running high-profile brand / personal social channels as a full-time job

Deep familiarity with Instagram, TikTok, Youtube, Reddit, LinkedIn, and Facebook

Currently living in SF Bay Area and able to work full-time from our (gorgeous) office / production studio in the SF Dogpatch neighborhood

Masterfully witty & personable copywriter in short and long forms

Deep experience with day-to-day social media management, preferably with high-profile brands or people

Deep understanding of all major social media channels and ability to tailor a well-thought-out content strategy for each

Experience establishing social media calendars, goals, analysis & reporting on performance

Excellent content curator with an innate eye for what does and does not fit a brand's aesthetic

Ability to concept / write / produce content, both by yourself and with the help of our photo, video, and graphic teams

Experience working with influencers in order to nurture partnerships

Familiar with Adobe creative suite, Figma, and other creative software

Some combination of the following creative skills :

Ability to shoot / edit funny, engaging short-form video reels

Ability to edit existing videos from our content library to be better formatted for social media use (reels, shorts, etc)

TikTok fluency - familiar with TikTok creative tools and trends

Product lifestyle photography

Graphic design

Digital illustration

Motion graphics

A passion for building brand, fostering community, and pushing the limits of the good a for-profit company can do

Nice-to-haves

Familiarity with productivity tools such as Asana, Airtable, Notion

Experience with email / SMS platforms like Klaviyo

An interest in emerging digital platforms where new kinds of storytelling are possible

Prior experience in the photo and video equipment industry, outdoor recreation, travel gear, and / or powersports

A day in the life :

As most of us do, you'll begin your day by checking Slack, email, and the all-knowing Asana "My Tasks" board to make sure your priorities for the day are clear.

Do a check-in on our various social platforms to ensure today's scheduled post is lookin' good, respond to comments, shoot a DM to someone on Reddit who posted about a warranty issue, and interact with a handful of posts from Ambassadors and customers.

Round out your morning by getting upcoming posts drafted and scheduled in Later, our social media scheduling software.

If it's Tuesday, enjoy catered lunch in the office with the rest of the SFHQ based team.

After grabbing a post-lunch coffee, meet with our Media Team and creative agency to go over ad content, whitelisting codes, and align on needs for upcoming campaigns.

Shoot or edit one or two vertical videos for upcoming social content, and drop a review link in Slack to get the team's thoughts.

Round out your day by putting in some gear requests for Ambassadors and other influencers, concepting or storyboarding a couple new content ideas, and tossing a story on IG inviting people to this weekend's event at PDLA.

Log off for the day and enjoy some time away from the screen. Perhaps that's a post-work team bike ride or impromptu team pickleball game, or spending quality time with friends and family.

Salary Range

$95,000 - $115,000 USD

Compensation will vary based on geographic location and level. Leveling, as well as positioning within a level, is determined by a range of factors, including, but not limited to, a candidate's relevant years of experience, domain knowledge, and interview performance. The salary range listed in this posting is representative of the range of levels Peak Design is considering for this position.

Diversity, Equity, Inclusion and Belonging

At Peak Design we believe a diverse team is an innovative team and something worth celebrating. A range of perspectives and backgrounds creates a stronger and more creative work environment (not to mention more fun). We're committed to equality and inclusivity across race, gender, age, religion, identity, and experience.

Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we strongly encourage you to apply anyway! If what we do resonates with you, and you feel excited and able to contribute, we're equally stoked for the opportunity to engage with you.

Applicants may review Peak Design's Equal Employment Opportunity Commitment as well as our Discrimination, Harassment, and Retaliation Prevention Policy, here. Additional resources, including how to file a discrimination complaint, can be found on the State of California's Civil Rights Department website, along with publications CRD-E07P-ENG, CRD-185P-ENG, and CRD-185-ENG.