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Social Media Manager
Social Media ManagerPromenade • Syracuse, NY, US
Social Media Manager

Social Media Manager

Promenade • Syracuse, NY, US
29 days ago
Job type
  • Full-time
Job description

Social Media Manager

We're seeking a creative, data-driven Social Media Manager to lead and evolve our B2B social presence across BloomNation, Promenade, and Floom. This role blends content strategy, brand storytelling, and partnership development, driving awareness and engagement across our social channels while strengthening relationships with industry leaders, influencers, and strategic partners.

You will also oversee our B2C social media services, leading two Social Media Coordinators who manage content execution for hundreds of partner clients across industries. This is a dynamic, hands-on role that combines creativity, analytics, and leadership.

B2B Social Media Strategy & Execution

  • Develop and manage B2B social media strategies and content calendars for BloomNation, Promenade, and Floom.
  • Create and publish engaging, on-brand content that positions each brand as an industry leader in local business growth and technology.
  • Write compelling, platform-appropriate copy for LinkedIn, Instagram, Facebook, TikTok, and Threads.
  • Collaborate with the Head of Marketing to align social storytelling with brand positioning, campaigns, and launches.
  • Develop and maintain a consistent brand voice across all channels.
  • Track performance metrics (engagement, reach, traffic, conversions) and adjust strategy based on insights.

Partnerships & Influencer Marketing

  • Lead the development of social media partnerships with industry influencers, creators, and strategic brand partners.
  • Identify, vet, and collaborate with key voices in the floral, restaurant, and small business communities to amplify reach and engagement.
  • Manage partnership content calendars, co-marketing opportunities, and sponsored collaborations.
  • Coordinate cross-promotions with partner brands, wholesalers, and industry organizations.

    • Leadership & B2C Oversight

  • Oversee the B2C Social Media Services provided to partner businesses through Promenade / BloomNation Marketing.
  • Manage and mentor two Social Media Coordinators, providing creative direction, performance feedback, and campaign alignment.
  • Ensure the B2C content team maintains quality, timeliness, and adherence to brand standards across 300+ client accounts.
  • Collaborate with internal design, copy, and marketing teams to streamline creative production and scheduling workflows.

    • Campaigns & Collaboration

  • Work closely with the Head of Marketing on integrated campaigns, content pillars, and paid social initiatives.
  • Contribute to company-wide initiatives including product launches, events, webinars, and partner spotlights.
  • Align social content strategy with PR, email, and paid efforts for cohesive storytelling and message amplification.

    • Analytics & Optimization

  • Manage monthly analytics and reporting across B2B and B2C accounts.
  • Present social performance insights and recommendations to leadership.
  • Continuously identify emerging social trends and platforms relevant to small business, floral, and restaurant verticals.

    • Qualifications

  • 57 years of social media marketing experience, including at least 2 years managing social strategy for a brand or agency.
  • Strong understanding of B2B social strategy and community building, ideally in SaaS, tech, or SMB sectors.
  • Proven success in developing influencer or brand partnership programs.
  • Excellent writing skills with a knack for brand storytelling and tone adaptability.
  • Experience leading a small team or managing direct reports.
  • Proficiency with social media management tools (Later, Sprout, Hootsuite, Meta Business Suite, etc.) and analytics dashboards.
  • Strong project management skills and attention to detail.
  • Comfortable in a fast-paced environment, managing multiple brands and campaigns simultaneously.
  • Bonus : Experience in both B2B and B2C content creation, video scripting, or social ad management.

    • What Success Looks Like

  • Growth in follower engagement and reach across BloomNation, Promenade, and Floom B2B channels.
  • Increased visibility through partner and influencer collaborations.
  • Strong alignment between social storytelling and marketing goals.
  • High-quality execution and retention within the B2C social services team.

    • $35 - $45 an hour

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