Digital Marketing Specialist

Digital Marketing Specialist

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. Morepeople choose D.R. Horton than any other builder; and as America's Builder, we focus on providing high-quality homes designed for all. D.R. Horton also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Our teams create memorable experiences for our customers and each other! While we are in the business of building homes, #WeBuildPeopleToo; and our people are at the center of every decision. Are you ready to experience the D.R. Horton difference?

About the position : We are currently seeking a Digital Marketing Specialist for our growing Birmingham / Tuscaloosa division! Under the direction of our VP of Sales & Marketing, in collaboration with our Division President, the Digital Marketing Specialist will design, create, and deliver marketing related content that supports the marketing efforts of our division. Our ideal candidate is well-versed in social media campaigns, comfortable teaching and coaching, understands the real estate industry, and is comfortable providing feedback for process improvement.

Essential Functions :

Strategize, plan, maintain, and manage content of all social media initiatives including Facebook, LinkedIn, and other division pilot programs; ensure all content is approved, accurate, and up-to-date

Implement social media best practices and integrate them into the marketing strategy

Determine target audience, create and launch campaigns to create buzz or generate leads through target audience

Maintain corporate sites with fresh, relevant, and inviting content; stay on top of industry trends for video, audio, photography, and social media

Provide feedback and analysis on social media online, content, and email marketing initiatives to Division leadership, as well as Region and Corporate Marketing; communicate all analytics and growth from social media initiatives to leadership

Train new sales agents on social media including approved practices and marketing changes

Write and review web-based marketing content to ensure grammar and information is accurate

Coordinate and execute all video production to include participating in pre-production strategy and planning meetings; develop, implement, and ensure brand consistency through video production process

Utilize Google Analytics to monitor, maintain, and report on overall domain as well as individual market reports

Collaborate with Online Sales team to train new sales agents on CRM

Provide feedback on current systems and processes; make process improvement recommendations as needed

Participate in corporate marketing initiatives as needed

Other duties as assigned

Competencies :

Tech Savvy : Ability to adapt to new technologies; use technology to increase productivity; comfortable using social media for marketing campaigns; ability to think creatively and use technology to bring ideas to life

Time management : Ability to manage multiple priorities simultaneously, meet deadlines, remain organized, and focused on work in a fast-paced environment

Customer Service : Passion for delivering exemplary service. Ability to establish and maintain effective working relationships with internal and external customers. You should also be collaborative and exhibit a positive attitude toward your work and colleagues; be a good team player.

Communication : Demonstrated ability to interact respectfully with all customers and colleagues. Clear and concise written and verbal communication skills are essential along with the ability to listen intently to others. Demonstrate patience with customers and always follow-up.

Ethical : Keeps commitments, inspires the trust of others, works with integrity and principles, upholds D.R. Horton values

Required Qualifications :

Bachelor's degree from a 4-year college or university in Marketing, Advertising, Communication, Public Relations, Business, or other closely related field of study

2 years of digital marketing experience and / or training, including developing and analyzing public facing websites / webpages

Demonstrated knowledge of SEO / SEM, Web Analytics, and Social Media platforms

Advanced knowledge in Google Analytics, social media platforms, Adobe Creative Suite (including InDesign) Photoshop, photography, and video editing software

Demonstrated proficiency with Microsoft Office Suite and Outlook

Preferred Qualifications :

4 years of digital marketing experience including social media experience in a corporate setting

Demonstrated knowledge of MLS and realtor sites such as Zillow and Realtor.com

Demonstrated experience in new home sales marketing is highly desired

Ability to travel overnight as needed

Working environment : Digital Marketing Specialists work in a normal office setting and sometimes from model homes when conducting field visits. Regular, moderate noise levels are to be expected. Candidates should be comfortable frequently communicating with customers and possess the ability to stand or walk for 4 hours, up to 8 hours as well as sit for extended periods; kneel and bend at the waist; traverse up or down stairs; move across unlevel terrains; use hands to handle or feel objects and reach; possess close, distance, color, and peripheral vision; as well as ability to lift and / or move up to 25 pounds regularly.

D.R. Horton offers a comprehensive benefits package which includes, but is not limited to : Medical, Dental, and Vision coverage, Flexible Spending Accounts, 401(k), Vacation, Sick, Personal Time, and Company Holidays, Life Insurance, Employee Stock Purchase Plan.