Digital Marketing Manager, Marketing - Lakeland

Digital Marketing Manager, Marketing - Lakeland

We are seeking an experienced email marketing expert with hands-on experience utilizing Salesforce Marketing Cloud (SFMC) to develop dynamic email communications. The ideal candidate should be proficient in SFMC AMPscript language and capable of explaining product capabilities to both business and technical audiences. Certification as a Salesforce Marketing Cloud Email Specialist, Consultant, or Admin is preferred. Additionally, this role involves facilitating strategic discussions with internal stakeholders to define and document business and technical requirements based on use cases. Additional responsibilities include :

• recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
• serving as the Marketing digital channel development and implementation subject matter expert for paid search
• performance of assigned digital campaigns and projects
• effectively managing established digital channel multimillion dollar executional budgets
• promoting digital marketing through participation in department educational training and self-education opportunities
• dedicating time to marketing innovation and quality improvement
• managing special Marketing Communications related assignments

Required Qualifications :

Preferred Qualifications :

Hours of Work : Minimum 45 hours per week.

Frequency of Pay : Monthly

Minimum Base Pay : 6,660

Maximum Base Pay : 9,995

Potential Annual Pay with Bonus : 86,580 - 129,935

Year End Bonus : As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Benefits Information :

Address : 3300 Publix Corporate Parkway

City : Lakeland

State : Florida

Zip Code : 33811-3311

Additional Information : Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours. Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email. In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews. For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and / or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.

Facility : Lak Publix Corporate Office B003