Communications Specialist

Job Description

The Communications Specialist is a critical creative resource within the business Communications team and will develop and execute a wide variety of communications materials and tactics in support of GuideWell, GuideWell Health and Florida Blue business objectives, including the company's business units and / or functional areas. They will collaborate with colleagues across teams to create materials and to contribute to communications programs that have a material business and / or reputational impact.

What You Will Be Doing

• Develop communications materials, examples include newsletters, direct mail / emails / SMS, digital and social content, sales news articles, provider news articles, brochures or fliers, scripts, talking points and intranet articles, and ensure appropriate distribution of communications materials.
• Ensure that communications are streamlined, easy to understand, engaging and on brand.
• Collaborate with communications colleagues to align messaging across audiences. Ensure communications are executed to a standard of excellence and are accurate, engaging, properly positioned and consistent with other related communications.
• Provide copywriting and editing services, collaborating with subject matter experts and business partners, manage legal / compliance / privacy / MRT reviews and approvals, and occasionally manage translation requests on specific communication projects.
• Engage business partners for content execution.
• Serve on various integrated communications project and initiative teams and collaborate with designers, communications consultants and leaders to develop materials that are creative and high impact.

What We Require

5+ years related work experience

Related Bachelor's degree or additional related equivalent work experience Communications, marketing communications, journalism, liberal arts, public relations or related field

Experience developing and implementing multi-audience strategic communications plans and evaluating results

Ability and willingness to perform strategic, managerial and tactical elements of the role

Superior writing, editing and proofreading skills, attention to detail, and a sophisticated design sensibility

Proven ability to write in multiple voices, to understand complex concepts and to express them simply

Expert in communications and knowledgeable about emerging trends and industry practices, particularly digital and social communications best practices.

Professional presence, a positive and enthusiastic demeanor, and the ability to build relationships in a highly matrixed environment

Strong project management skills with the ability to execute programs with speed, accuracy and efficiency

Highly adaptable and comfortable managing multiple projects and deadlines simultaneously.

Demonstrated fluency in Associated Press (AP) style.

General Physical Demands

Exerting up to 10 pounds of force occasionally to move objects.

Jobs are sedentary if traversing activities are required only occasionally.

What We Offer

As a Florida Blue employee, you will thrive in our Be Well, Work Well, GuideWell culture where being well as an individual, and working well as a team, are both important in serving our members and communities.

To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to :

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Annualized Targeted Hiring Range : $82,400 - $103,000

Annualized Salary Range : $82,400 - $133,900

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.

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