Head of Marketing, West Market Unit

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At SAP we keep it simple : you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

PURPOSE AND OBJECTIVES

The charter of the Americas Regional Marketing Team is to create best-in-class strategies and GTM initiatives with a customer-first organization perspective toincreasetheeffectivenessscaleand agility of regional campaigns and experiences built to scale and deliver impact. The team is responsible for partnering with Customer Success leaders to achieve cloud revenue objectives and pipeline health through the development and execution of high impact marketing programs designed to drive tangible measurable market growth in the Americas. ThisRegional Marketing Leader role willwork in close partnership with teams and leaders in Field Marketing Product MarketingGlobalMarketing and Customer Successtodrive strategic growth across SAPs portfolio of offerings.

THE ROLE

We are seeking an experienced and strategic field marketing leader with a proven track record of successfully designing and scaling demand generation programs managing a field marketing team in a matrixed global organization and delivering exceptional customer experiences. The ideal candidate will have a minimum of 10 years of marketing experience with a strong preference for those with recent B2B marketing or agency experience in the Americas market.

Reporting to the Regional CMO this role is critical in driving growth and delivering against the objectives defined within a specific Sales area-based territoryfor the current years Go-To-Market planas it relates to demand generation and marketing contribution to revenue Regional marketers generate demand for and accelerate pipeline with sales / channel / ecosystem through the execution of local marketing activities including account based marketing database marketing direct and digital marketing inside marketing online events physical events partner marketing and more. The results oriented regional marketing team also manages agencies enables sales creates awareness and builds and strengthens customer reputations while staying focused on the resultant pipeline build acceleration and deal closure objectives.

As the head of marketing for the West Market Unit (MU) the candidate must have the experience and knowledge to recommend leverage prioritize and customize global and national programs and establish regional best practices to assure that execution in the local market provides the best return on investment possible for SAP. Responsibilities also include developing a unique marketing and communications plan to support the revenue goals of the region and determining the appropriate marketing mix to engage with customers and prospects throughout the entire customer lifecycle.

This leader should be a strategic data-driven marketer who brings innovation and demonstrated experience in executing programs and campaigns that deliver pipeline and outcomes at the field level. This position requires deep marketing experience inclusive of but not limited to including field and regional industry solutions and partners in the technology and / or professional services field. Additionally this candidate must have experience leveraging digital and social strategies to enhance account engagement drive demand creation and generate measurable revenue impact in a matrixed fast-paced and high energy environment.

EXPECTATIONS AND TASKS

The most important aspect of this role is managing a team of marketing professionals who execute the activities that support the regional strategy and deliver measurable impact. This regional marketing leader is a key contributor and advisor to thesales management team related to the overall MU strategy. More specifically this position will be a key participant in a Demand Management Council (group of sales support functions including Solution Engineering COE Partner Management Marketing Industry Value Engineering etc.) to outline and enable the Q1 strategy to establish a healthy and sustainable pipeline.

Strategy Execution Execute on the appropriate solution or industry program portfolio mix and manage a dedicated market unit budget to address the business needs and to meet the marketing and sales goals and objectives of the team including media plans community building events direct mail call scripts email etc. Serve as expert on brand experience quality consistency and compliance and ensure adherence in all related demand generation activities. Assure the optimum mix of marketing activities across all pipeline stages including relationship building acceleration and close activities. Ensure that this strategy is consistent with SAP

GTM strategy Integrated Demand Plans and marketing plans across regional field marketing while adhering to the specific MU business needs and opportunities.

Lead Management Contribute industry and market knowledge and insights when collaborating with key sales global marketing teams and business stakeholders on the review and analysis of lead reports. Demonstrate high degree of skill to proactively decide on relevant actions to improve lead quality secure higher acceptance rate and optimize related campaign processes for future execution.

Data Driven Focus on excellent execution and speed to market to instruct others how to document campaign execution and lead management activities in the systems of record including CRM Marketo and SAP Analytics Cloud. Skillfully leverage respective systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders.

Market Research and Analysis Provide recognized expertise in understanding target audience competitive landscape and market intelligence to optimize data segmentation for campaign impact. Identify new white spaces for future marketing activities. Proactively identify additional needs for research and analysis collaborating closely with respective global marketing teams operations and business stakeholders.

Field Enablement Consistently align with marketing and / or business stakeholders demonstrating recognized expertise in stakeholder management. Influence internal stakeholders and make relevant decisions for marketing tactics and assets to optimize impact in the market. This may include but is not limited to adaptation of rollout plans fine-tuning of target audiences integration of new communication channels or routes etc. Further develop new approaches to roll out marketing tactics more efficiently. Communicate proactively with sales teams to understand marketing effectiveness and to seek out areas of improvement. Proactively provide feedback to other marketers to improve overall marketing performance.

Customer Service and Relationship Management Demonstrate vast knowledge of industry and market trends to create a valuable customer experience. Proactively look for opportunities to demonstrate value to internal and external customers. Expertly encourage relevant customer engagement to optimize future execution activities which integrates into future marketing and business activities. Share knowledge to empower peers. Create a valuable customer experience by servicing inquiries resolving problems etc. as opportunities present themselves.

General - Share skills and expertise with team members thus enabling higher effectiveness and efficiency across respective marketing organizations.

EDUCATION AND QUALIFICATIONS

• Bachelors degree or equivalent required
• MBA / Masters degree or advanced executive education equivalent preferred

WORK EXPERIENCE

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion

SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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For SAP employees : Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability in compliance with applicable federal state and local legal requirements.

Compensation Range Transparency : SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 224700 - 381900(USD) actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements : SAP North America Benefits .

We are ethical and compliant

Our leadership credo : Do whats right. Make SAP better for generations to come . We believe that great leadership extends far beyond the mere pursuit of business goals. We value and foster leadership that is driven with purpose and integrity. Our leaders are role models who uphold SAPs values and shape SAPs culture of integrity by demonstrating and championing ethical and compliant behavior towards all stakeholders.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID : 436612 Work Area : Marketing Expected Travel : 0 - 10% Career Status : Executive Employment Type : Regular Full Time Additional Locations : #LI-Hybrid

Required Experience :

Director

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Experience : years

Vacancy : 1