General Manager, Turf Design Job

Relocation offered : Full-Time

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Travel : 11%-25%

The estimated base salary range for this role is $215,000 to $280,000 per year, plus an annual incentive bonus and equity.

What does it mean to work at Turf Design, a subsidiary of Armstrong World Industries?

We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

A benefits package including medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs, and many more.

Personal development to grow your career with us based on your strengths and interests.

A casual work environment where we have a recognition program for our team, and service awards. Reporting to the Vice President, Architectural Specialties (AS), the General Manager of Turf is responsible for driving $80M+ revenue, margin expansion, shaping strategy, and inspiring a high-performance culture across the Turf Business. This role offers the opportunity to influence every aspect of the business, from product development to operation, while positioning our brand as an industry leader.

Opportunity to lead and drive significant revenue growth while shaping overall business strategy and operations, directly contributing to EBITDA growth and margin expansion

Lead a diverse team across multiple functions including Product Development, Sales, Operations, and Marketing

Formulate business objectives and strategies across Product Development, Sales, Operations, Marketing, Finance, and HR.

Oversee financial performance and ensure delivery of operating plans for growth and margin expansion.

Monitor market trends, identify growth opportunities, and lead continuous improvement initiatives.

Drive accountability and change management across the organization.

Develop annual strategic plans and financial forecasts in partnership with Finance.

Ensure compliance with regulatory standards and foster strong business ethics.

Demonstrated track record as a change agent with the expertise to effectively lead, motivate, direct, and deliver results in both start‑up environments and major organizational transformations.

Ability to perform duties requiring decision‑making and movement between office and plant environments.

Strong leadership abilities with a track record of building cross‑functional teams and nurturing key talent.

Bachelor’s degree in Business, Marketing or Technical Discipline

Experience in Marketing Management and / or Sales

Strong business acumen and track record of driving operational and financial performance.

Demonstrated senior leadership experience with P&L responsibility and strategic planning skills

15+ years of management experience, ideally in a $100M+ revenue operation.

~ MBA

~ Ability to build strong external relationships with customers, vendors, and partners.

~ Previous experience in both professional office and manufacturing environments.

Why should you join Turf Design, a subsidiary of Armstrong World Industries?

AWI) is an Americas leader in the design and manufacture of innovative interior and exterior architectural applications including ceilings, specialty walls and exterior metal solutions. For more than 160 years, Armstrong has delivered products and capabilities that enable architects, designers and contractors to transform building design and construction with elevated aesthetics, acoustics and sustainable attributes. With $1.4 billion in revenue in 2024, AWI has approximately 3,800 employees and a manufacturing network of 21 facilities, plus seven facilities dedicated to its WAVE joint venture.

Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.

• Transforming buildings from structures that shelter into structures that serve and preserve the health and well‑being of people and planet ;

Making a positive difference in the environments and communities we impact .

As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. xklufbp If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisition and let us know the nature of your request and your contact information. Sales Operations, Strategic Planning, Recruiting, Compliance, Marketing Manager, Sales, Strategy, Human Resources, Legal, Marketing