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Media Analyst Job at Red Carrot in Alexandria

Media Analyst Job at Red Carrot in Alexandria

MediabistroAlexandria, VA, United States
30+ days ago
Job type
  • Full-time
Job description

Overview

Title : Media Analyst

Location : Remote

Schedule : A portion of the workday requires coverage from 4 : 00 AM to 6 : 00 AM daily, with the remaining hours scheduled based on media release timing. Weekend work is required. Reports include all media types and must be current with updated data included an hour before the deadline.

Responsibilities

News Clippings

  • Provide oversight of the team in managing news briefings
  • Ensure all deliverables are placed through a robust quality control process
  • Lead process improvement to streamline processes
  • Identify and clip agency-relevant news articles using platforms such as Meltwater and LexisNexis
  • Sort news clips into groups and list under applicable headers, prioritizing by importance and agency priorities
  • Summarize news clips
  • Find and review articles and broadcasts from major and daily newspapers, national television, cable news, local markets, and other media
  • Determine which aspects of each story are important to the client and edit out redundant or irrelevant information
  • Ensure content is fresh with low incidence of day-old news
  • Search news stories for daily briefing presentation based on keywords and refine keywords as necessary
  • Other duties as assigned

Social Media Monitoring

  • Utilize social listening platforms to develop reports, alerts, or notifications to detect emerging trends
  • Anticipate and address client needs by identifying influential individuals, organizations, and audience groupings
  • Interpret insights and trends and present findings concisely with a BLUF approach
  • Develop proposals to bring in new business, including analysis to inform proposals and refining SOPs or templates
  • Other duties as assigned

    • Business Development

  • Prepare proposals by determining concepts, gathering and formatting information, writing drafts, and obtaining approvals
  • Support developing winning themes and strategies by identifying opportunities, studying RFPs, and attending strategy meetings
  • Gather proposal information, coordinate submissions, and communicate risks
  • Write proposal content for technical, management, staffing, and past performance sections

    • Qualifications

  • Strong interpersonal skills and a positive attitude
  • Must have experience in media monitoring
  • Must have at least a bachelor’s degree
  • Minimum of 3 years of experience
  • Ability to organize, prioritize, and manage multiple concurrent projects
  • Strong writing and editing skills with the ability to distill complex information into concise analyses
  • Knowledge of traditional media monitoring tools and practices
  • Working knowledge of social listening tools such as Meltwater or LexisNexis (preferred)
  • Ability to work independently
  • Proficient in Microsoft 365

    • Benefits at Red Carrot :

  • Training and Development – Tuition reimbursement and professional trainings for eligible employees.
  • Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.
  • 401(k) Plan – 401(k) and Roth plan with company matching and no vesting period.
  • Profit Sharing – Discretionary profit-sharing plan after one year of employment.
  • Paid Time Off – Flexible work hours, paid time off, and 11 federal holidays.

    • About Us

    Red Carrot is an award-winning, woman-owned small business that is growing rapidly in the federal government space. Our team is fueled by passion and built on expertise, using data analytics to craft efficient solutions for clients’ needs. We remain focused on research-centric, data-informed, and audience-oriented services while expanding our capabilities.

    Headquartered in Miami, Florida, with a growing presence in Washington, D.C., and team members nationwide, Red Carrot provides Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions.

    EO Commitment : We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, ancestry, sex, pregnancy, national origin, age, disability, marital status, familial status, gender identity, sexual orientation, or any other protected status in accordance with applicable laws. This policy extends to all aspects of employment practices.

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