Niman Ranch Marketing Manager

Perdue Marketing Manager

Niman Ranch supports a community of more than 600 independent farmers and ranchers who raise pork, beef, and lamb traditionally, humanely, and sustainably to deliver the finest tasting meat. It is part of Perdue Farm, a fourth-generation, family-owned food and agricultural business deeply rooted in tradition yet with a forward-thinking mindset. We believe that success starts with our people, and our culture is built on a foundation of teamwork, integrity, and respect, where every voice matters and everyone is encouraged to contribute to our shared goals. We are dedicated to creating a supportive, inclusive environment where associates feel valued and inspired to make an impact, both within the company and in the communities we serve. From promoting growth and development to prioritizing work-life balance, we're committed to helping our team members thrive. That's Perdue.

The overall role of the Marketing Manager is to craft and implement market strategies & business plans, developing & launching product and packaging initiatives, manage projects, and develop & launch marketing initiatives. This role will report into the Senior Director Marketing. This role includes up to 25% travel and is based in Denver, CO. Relocation is available for qualified candidate.

The salary range for this position is $84,000 - $126,000 per year, based on experience and qualifications with annual bonus available (variable depending on performance).

Principal and Essential Duties & Responsibilities

Data Analysis & Reporting

• Own KPI tracking and insights: Collaborate with RGM and Category Management teams to monitor category and brand KPIs, maintain a strong point of view on category landscape changes, and translate trends into implications for the business.
• Performance measurement & optimization: Build and refine activation measurement plans; evaluate performance against goals and recommend clear next steps (optimize, expand, stop, test).
• Opportunity & issue identification: Proactively surface risks and opportunities and propose actions supported by data.
• Strategic reporting for leadership: Produce monthly and/or quarterly business performance updates with concise insights, recommendations, timeline health, and risk mitigation planstailored for leadership decision-making.
• Dashboarding and standardization: Improve reporting tools/templates to increase clarity, accuracy, and speed; document KPI definitions and reporting cadence. Engaging AI tools where business appropriate.

Own launch planning from brief to post-launch: Own launch timelines and workback plans for product launches/renovations, key marketing asset projects, and packaging development, including success metrics and after-action learnings.

• Cross-functional leadership: Partner cross-functionally across Marketing, Sales, Ops, R&D, Finance, and external partners to drive alignmentfacilitating timely decision-making, clarifying owners and next steps, and escalating blockers as needed to keep work moving.
• Positioning and messaging development: Partner with internal stakeholders to translate product features into compelling benefits, positioning, and differentiated consumer relevant messaging.
• Campaign execution oversight: Own creative/program execution (briefs, reviews, approvals) to ensure campaigns are on-brand, on-strategy, and delivered on time.
• Develop high impact sales materials: Create and maintain marketing presentations and product/program materials that clearly articulate value proposition, competitive differentiation and activation plans, keeping the consumer at the forefront.
• Partner with Sales for sell-in readiness & business reviews: Collaborate with Sales leadership to anticipate customer questions/objections and ensure materials support customer-specific needs. Regularly update Sales with program status, timelines, and key talking points so customer communication is accurate and consistent.

Minimum Education

Bachelor's Degree: A degree in marketing, business, or a related field is required.

Experience: 5+ years of progressive marketing experience, ideally with CPG/food, brand/category marketing

Demonstrated experience leading cross-functional projects (launches, campaigns, renovations, sales enablement) from concept through execution and post-analysis

Experience Requirements

Skills

• Market Analysis: Ability to analyze and synthesize data and form logical conclusions. This involves understanding market trends, customer needs, competitive landscape, and performance in the marketplace.
• Excellent Communication: Clear and effective oral and written communication skills. Associate must be able to convey ideas and information to different teams and stakeholders.
• Strategic Thinking: Associate needs to think strategically to align their tasks with the overall marketing goals. This includes helping to develop strategies that improve product positioning and market presence.
• Collaboration: Working well with cross-functional teams is key. Associate needs to coordinate and often lead cross functional teams to support product launches and initiatives.
• Executional excellence: Associate needs to manage multiple deliverables concurrently while maintaining attention to detail, brand consistency, and being consumer focused.

Tools & Software

• Experience working with performance/market data sources (e.g., Nielsen, Circana/IRI, Mintel, Numerator or similar) to inform strategy and evaluate results. Must have ability to interpret data and build a story as it relates to marketing investments and consumer behaviors.
• Must have experience and strong proficiency with Microsoft suite; primarily Excel and Powerpoint
• Experience using AI tools to streamline work processes

Perdue Farms Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.