Senior Director, Integrated Marketing Campaigns

Strategic Account-based Marketing Leader

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Role Summary

In this role, you will serve as the strategic architect and thought leader behind account-based marketing programs for a specific business unit. You will collaborate with executives, cross-functional teams, and Sales to design and execute long- and short-term demand generation strategies aligned to revenue performance. You will lead a team of campaign strategists and managers to build a scalable, high-impact ABM center of excellence, integrating 1 : 1, 1 : few, and 1 : many strategies across regions, segments, and verticals. You will influence pipeline objectives, guide GTM priorities, and ensure enterprise strategy is effectively cascaded into personalized buyer engagement.

Responsibilities

Define and oversee the ABM campaign framework and strategic roadmap in partnership with Sales, Product Marketing, and Marketing Leadership.

Lead the strategic planning and execution of complex, multichannel campaigns across high-priority accounts, segments, and verticals.

Serve as the executive liaison for Sales leadership, participating in account planning sessions and guiding cross-functional GTM strategies.

Champion the use of account-level insights, intent data, and predictive analytics to drive personalized engagement.

Build scalable campaign architectures that link enterprise themes to account- and persona-specific needs.

Drive narrative and messaging cascades that translate corporate strategy into tailored content across the buyer journey.

Oversee talent development, process design, tech stack optimization, and performance analytics for the integrated campaign function.

Serve as a thought leader on ABM innovation, testing new tactics, refining best practices, and sharing learnings with stakeholders.

Qualifications

Relevant degree preferred.

10 or more years of relevant experience required.

Proven expertise in account-based marketing frameworks and demand generation strategies.

Demonstrated success in partnering with Sales leadership to co-own pipeline goals.

Strong analytical skills with the ability to leverage insights, data, and predictive modeling.

Excellent leadership skills with experience managing and developing high-performing teams.

Ability to translate enterprise strategy into scalable campaigns and tailored buyer engagement.

Excellent communication and executive presence with the ability to influence senior leaders.

Willingness to travel.