Social Media Marketing Lead

As a Social Media Marketing Lead, you will play a crucial role in shaping our marketing strategy by utilizing social media platforms to attract and engage customers.

• Strategic Development : Create and implement comprehensive social media marketing plans and programs tailored for each product to enhance market share.
• Customer Engagement : Foster strong online relationships with customers through the development of targeted customer-relations initiatives.
• Market Insights : Provide actionable market forecasts and insights by leading market research efforts and interpreting data effectively.
• Innovative Approaches : Develop new strategies for market growth, including data acquisition and collaboration with internal and external stakeholders.
• Information Management : Maintain a robust research database by gathering and organizing essential marketing information.
• Support and Assistance : Address marketing inquiries by providing timely and informative responses.
• Financial Management : Achieve financial goals by preparing annual budgets, monitoring expenditures, analyzing discrepancies, and implementing corrective measures.
• Team Management : Oversee the social media marketing department's operational requirements by effectively scheduling and assigning tasks, while providing constructive feedback on results.
• Staff Development : Recruit, select, train, and orient new employees, maintaining a motivated social media marketing team.
• Performance Monitoring : Enhance staff performance through regular evaluations, counseling, and providing constructive discipline as needed.
• Growth Opportunities : Foster the development of marketing personnel by offering educational resources and experiential growth opportunities.