Senior SEM Specialist - Web Subscriptions

Leadtech Senior Sem Specialist

At Leadtech, we've been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we're united by a passion for creativity and collaboration. We specialize in delivering user-centric experiences across web and mobile platforms, where people can connect with our products like never before. We're proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting-edge projects to life.

We are looking for a Senior SEM Specialist to join our Marketing team. You will be responsible for owning and scaling paid search campaigns across Google Ads and other SEM platforms, with a strong focus on driving profitable user acquisition for our web subscription products. You will be hands-on, working closely with Paid Social, SEO, Analytics, and Product teams to maximize ROI.

What You'll Do

• Plan, execute, and optimize SEM campaigns across Google Ads, Bing, and other relevant search networks.
• Develop keyword strategies, ad copy, and bidding approaches tailored for subscription funnels.
• Manage budgets and pacing to maximize efficiency while hitting growth and profitability goals.
• Analyze performance metrics (CAC, LTV, ROAS, churn, retention) to inform decision-making.
• Run structured A / B tests on creatives, landing pages, and bidding strategies.
• Collaborate with Data & Analytics to improve attribution, reporting, and cohort-based insights.
• Stay up-to-date on SEM industry trends, automation tools, and platform updates.