Social Media and Content Manager Job at OK4WD in Franklin Twp

OK4WD, a premier outfitter for overlanding and offroading enthusiasts based in Stewartsville, NJ (Warren County), is seeking a creative, strategic, and highly motivated Social Media and Content Manager to lead a large component of our marketing efforts. You will be responsible for developing and executing engaging content strategies across multiple platforms, building community, and driving brand awareness and audience growth. You will also have the opportunity to manage content creation at numerous brand and industry events

The ideal candidate is a strong storyteller with a high level of creativity and a passion for social and digital trends, exceptional writing skills, and a data-driven mindset. A passion for offroading, overlanding, camping and adventure is highly desired.

Key Responsibilities :

• Develop and execute comprehensive social media strategies aligned with OK4WD brand goals.
• Manage daily posting, scheduling, and engagement across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Threads, etc.).
• Curate photography and videography content for digital marketing campaigns, short form and long form videos for various social media platforms.
• Create and curate compelling content - including copy, graphics, videos, and other formats - that reflects our voice and engages our target audience. You will have the opportunity to wear many hats.
• Collaborate with our sales and service team to highlight shop and build activities.
• Write and edit engaging content for the company website inclusive of blogs, social media platforms, and other marketing channels to effectively communicate the brand message.
• Collaborate with graphic designers and content creators to produce visually appealing marketing materials.
• Generate content for all channels (including filming and editing) and maintain content calendar.
• Analyze performance metrics and generate monthly reports to measure effectiveness and optimize strategy.
• Monitor social media trends, tools, and best practices to keep our presence fresh and relevant.
• Respond to comments, messages, and mentions in a timely, brand-consistent manner.
• Manage influencer and partnership collaborations where relevant.
• Maintain a content calendar to ensure timely and consistent messaging.
• Oversee blog content creation, email campaigns, and other digital marketing efforts as needed.

Requirements :

Preferred Qualifications :

What We Offer :