Marketing / Communications Specialist

We need someone who exhibits :

Integrity :

Accountability for doing the right thing by exercising good judgment and honesty. Ability to create a safe environment for students and families and team members, including having emotional intelligence and self-awareness. Transparency, professionalism and thoughtfulness in communication.

Care :

Prioritization of creating the best experience possible for each person we encounter and at every step of the student experience. Providing service to others by being friendly, welcoming and approachable. Commitment to collaboration and to being a team player with a positive attitude.

Intentionality :

Strong work ethic and contribution to the excellence of the Division of Enrollment Management, OAR and OU; self-motivation. Consistency in meeting deadlines and responding in a timely manner.

Innovation :

Possession of a natural curiosity to learn and a continual pursuit of personal and professional growth in the field of college enrollment management. A focus on innovation, displaying an understanding of positive change and possessing a strong analytic ability. Efficiency by researching best practices, making creativity a priority.

Scope of Position / Essential Duties :

As part of the Enrollment Management Communications and Marketing team, the Marketing / Communications Specialist supports all communication and marketing efforts for the Division of Enrollment Management, with a focus on undergraduate academic programs on the OU-Tulsa campus. This includes leading and crafting messages for internal and external audiences and managing communications projects to recruit and retain students. This position is responsible for email marketing, SMS communications, graphic design, and website development. The Marketing / Communications Specialist serves on the email committee for the division and builds queries and writes liquid markup for emails, as well as other functions within the division’s CRM and CMS.

Assists with development of printed and electronic marketing-oriented communications, ensures quality, and makes recommendations to provide strategic and effective marketing communications to targeted customer groups.

Assists with promotions, publicizes events, honors, announcements and news.

Reviews items for Style Guide compliance, making changes as needed.

Manages web site content, makes edits, and updates.

Assists with redesigns on sites or pages for a better user experience.

Assists with developing and maintaining landing pages.

Assists with building printed publications, digital signage and graphic design.

Assists with marketing campaigns, including developing production timelines and executing SMS and email delivery.

Monitors progress of projects.

Assists with email and SMS marketing management.

Manages internal and external communications such as newsletters, email content, event registration, campus tour communication, orientation marketing, assessment information, and post-admission items.

Builds and schedules emails within the Division’s CRM. Slate technical experience is preferred.

Creates communication, including feature stories, profiles, and website content for OU colleges, departments, programs, and administrative offices.

Performs various duties as needed to successfully fulfill the function of the position.

• This position will be located in Norman with a flexible hybrid option possible for experienced candidates after required

training period.