Wolf Trap Foundation for the Performing Arts is hiring : Manager, Social Media in

Overview

Wolf Trap Foundation for the Performing Arts is seeking a Manager, Social Media who will be responsible for developing, managing, curating, and maintaining the content, effectiveness, and community engagement of Wolf Trap Foundation’s social media platforms. This includes oversight of corresponding platforms for Education and Opera and Classical programming. Responsibilities include strategic planning, creating and curating content that is meaningful, builds community, and promotes interest in Wolf Trap’s performances, programs, and events through organic and paid social media. Works collaboratively across the Foundation to develop strategies that accomplish organizational objectives of amplifying platform follower growth and increased engagement, generating revenue and overall awareness of the Foundation’s mission and brand via online and digital spaces.

Duties And Responsibilities

"Management of Social Media"

• Responsible for the management and curation of Wolf Trap Foundation’s primary social media platforms : Facebook, Instagram, TikTok, Threads, LinkedIn, YouTube, and X / Twitter.
• In conjunction with the Assistant Director, Education Communications and Strategy, develop and maintain oversight of education social media channels and amplify education content across appropriate platforms.
• In conjunction with assigned Wolf Trap Opera staff, develop and oversee Opera and Classical Programming social media, including copy, media, and paid content.
• In collaboration with Assistant Director, Digital Communications, establish strategic direction and content of the social media content annually on behalf of the Foundation.
• Build relationships and cultivate an ever-growing, engaged online community of Wolf Trap followers and supporters, including patrons, artists, online fan-bases, and influencers / content creators.
• Ensure that social media content is updated as determined by performance and program schedules, policy and guideline changes, platform upgrades, functionality / targeting updates, etc.
• In coordination with Marketing, develop and curate paid social media content. Collaborate with Creative Director and Coordinator, Multimedia Content to ensure timely delivery of videos, static and animated graphics, etc.
• Stay abreast of best practices related to social media and communication trends and work with the social media team to implement new strategies, tactics, and approaches. Advise management on development and trends of social channels, recommending technology updates and new platforms when appropriate.
• Coordinate with various departments as necessary to ensure alignment of social media platforms and campaigns with overall marketing and communications strategies and message consistency.
• Manage organic and paid social media efforts with internal stakeholders, external Digital Media consulting firm, artist management, business partners, and influencers; implement plans as appropriate.

Collaboration / Integration

Monitoring And Analysis

Technical Support

Other

Education And Experience

Required Knowledge, Skills And Abilities

Physical Demands

We’re pleased to consider applicants who will be physically located in and who will have a local address in Virginia, Maryland, or the District of Columbia for the duration of their employment. The Foundation does not offer fully remote work for any positions. Applicants who reside in any other state would be required to be physically located in and provide a local address in Virginia, Maryland, or the District of Columbia prior to starting work for Wolf Trap Foundation.

Wolf Trap Foundation for the Performing Arts is an Equal Opportunity Employer. We are committed to creating a diverse, equitable and inclusive work environment that embraces and encourages different perspectives. We work to reflect and be representative of the communities in which we serve and in which we reside. Qualified individuals with disabilities and disabled veterans who need assistance or an accommodation in our job application processes should contact hr@wolftrap.org. An offer of employment is contingent on successfully passing a background check.

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