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Director of Field Marketing
Director of Field MarketingImproveit Home Remodeling • Charlotte, NC, US
Director of Field Marketing

Director of Field Marketing

Improveit Home Remodeling • Charlotte, NC, US
4 days ago
Job type
  • Full-time
  • Quick Apply
Job description

About Improveit :

  • Improveit Home Remodeling is a 35-year industry leader in home improvement, known for high-quality products, an unmatched customer experience, and a culture built on performance, development, and fun.
  • Our team is competitive, family-oriented, and driven by the shared goal of growth — both personally and professionally.
  • We’re expanding in Charlotte and seeking a proven Director of Field Marketing to build and lead our local field marketing and canvassing operations.

Position Overview :

  • The Director of Field Marketing will oversee all lead generation efforts within the Charlotte market — including events, retail partnerships, and neighborhood canvassing.
  • This leader will be responsible for recruiting, training, and managing a team that consistently drives high-quality leads to the sales organization.
  • This is an on-site, hands-on leadership role ideal for a driven, metrics-minded professional who thrives in a fast-paced, high-performance culture.

    • Key Responsibilities :

  • Build, lead, and develop a high-performing team of field marketers, event specialists, and canvassing leaders.
  • Execute and optimize all local field marketing programs — home shows, retail events, partnerships, and door-to-door initiatives.
  • Achieve and exceed weekly and monthly lead generation targets.
  • Partner closely with Sales Leadership to ensure lead quality, conversion rates, and performance alignment.
  • Manage staffing, scheduling, and logistics for all local marketing operations.
  • Track performance metrics and implement data-driven improvements.
  • Drive motivation, culture, and accountability within the Charlotte marketing team.
  • Act as a brand ambassador for Improveit in the local community.

    • Qualifications :

  • 5+ years of experience in field marketing, canvassing, or events leadership (home improvement or consumer-facing preferred).
  • Demonstrated success leading and scaling local teams.
  • Proven ability to hit aggressive performance targets in a metrics-driven environment.
  • Strong leadership, coaching, and communication skills.
  • Excellent organizational and problem-solving abilities.
  • Willingness to work evenings and weekends as needed for events and canvassing operations.

    • What We Offer :

  • Competitive base salary + performance bonuses Full benefits package (medical, dental, vision, 401k) Leadership training and career advancement opportunities A supportive, energetic, and success-driven culture The opportunity to shape and grow the Charlotte market Powered by JazzHR
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    Director Of Marketing • Charlotte, NC, US

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