Sr. Manager, Sales Strategy

Job Description

Job Description

Position Summary :

We are seeking an experienced and strategic sales leader to drive growth across key national and regional retail accounts, including Walmart, Kroger, Target, Albertsons, and Costco. This role will be responsible for developing and executing comprehensive sales strategies, leading annual planning and forecasting for mainstream channels, and optimizing trade investments to maximize ROI. The ideal candidate will bring deep expertise in the U.S. Food CPG industry, a strong analytical mindset, and a proven ability to influence cross-functional teams. This position will play a critical role in shaping channel strategy, supporting customer business reviews, and mentoring junior team members. Success in this role requires a balance of strategic thinking, financial acumen, and a hands-on approach to execution in a dynamic, fast-paced environment.

Key Responsibilities :

Develop and execute sales strategies to drive revenue growth in key national and regional retail accounts (e.g., Walmart, Kroger, Target, Albertsons, Costco etc.)

Spearhead annual planning and forecasting for mainstream channels

Build and manage trade promotion strategy, pricing structure, and investment optimization

Analyze market trends, competitive data, and internal performance to identify opportunities

Lead cross-functional alignment on channel strategy, launch plans, and promotional execution

Support customer business reviews and retail presentations with strategic insights

Develop KPI dashboards and performance trackers to measure sales effectiveness

Guide and mentor junior team members or analysts supporting sales strategy

Qualifications :

Bachelor’s degree in Business, Marketing, or related field; MBA preferred

10+ years of experience in sales strategy, trade marketing, or commercial planning in the Food CPG industry

Deep knowledge of the U.S. mainstream retail landscape (mass, club, grocery, drug channels)

Strong analytical and financial acumen; proficiency in Excel, PowerPoint, and data tools (IRI, Nielsen, Power BI)

Excellent communication, collaboration, and presentation skills

Comfortable working in a fast-paced, entrepreneurial environment with cross-functional teams

The base salary for this position is between $109,000.00 and $140,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical / dental / vision insurance, life insurance, PTO / FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer :

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.