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Associate Director, Social Strategy
Associate Director, Social StrategyMassachusetts Staffing • Boston, MA, US
Associate Director, Social Strategy

Associate Director, Social Strategy

Massachusetts Staffing • Boston, MA, US
3 days ago
Job type
  • Full-time
Job description

Associate Director, Social Strategy

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

As an Associate Director, Social Strategy, you will play a key leadership role on our team, guiding the development and execution of breakthrough social strategies across two high-profile global brands in the financial services space. This is a rare opportunity for a true T-shaped strategistsomeone who combines deep expertise in social media with broad fluency in creative ideation, client management, and culture-shaping campaigns.

Responsibilities

  • Leading the creation of robust, actionable social playbooks and frameworks to set client teams up for success in always-on and campaign environments.
  • Translating social and cultural insights into compelling creative briefs and big ideas that push brands into cultural relevance.
  • Developing and executing integrated social and content strategies that drive engagement, brand love, and measurable results.
  • Partnering closely with creative, influencer, and analytics teams to deliver cohesive programs and breakthrough work.
  • Serving as a trusted advisor to clients, deftly managing relationships and confidently navigating high-visibility projects.
  • Keeping a firm pulse on pop culture, emerging platforms, and digital trendsidentifying new opportunities for brands to lead, not follow.
  • Providing mentorship and guidance to junior team members, helping to elevate the teams overall strategic output.

Qualifications

Were looking for impactful experience, which typically includes :

  • 68 years of digital and social experienceagency, brand, or publisher-sideideally with a mix of content, creative, and campaign leadership.
  • Demonstrated ability to build and implement social playbooks, frameworks, or best practices for large brands.
  • A strong track record for driving creative campaigns from insight to execution, especially those rooted in cultural or social trends.
  • Deep understanding of the social media landscape across legacy and emerging platforms, with a passion for staying ahead of whats next.
  • Experience crafting creative briefs, collaborating with creative teams, and inspiring breakthrough ideation.
  • Expertise in both organic and paid social, including influencer strategy and measurement.
  • Ability to distill data and insights into actionable strategic recommendations.
  • Exceptional client management skillsadept at navigating complex organizations and building trust.
  • Excellent written and verbal communication skills, with a knack for storytelling and persuasive presentations.
  • A collaborative, solutions-oriented mindset and a passion for mentoring others.
  • Our Publicis Groupe motto Viva La Diffrence means were better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range : $105,165.00-158,290.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

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