Market & Data Intelligence Manager (LATAM)

Job Description

Job Description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary :

We are looking for a Market & Data Intelligence Manager (LATAM) who will play a key role in analyzing market and consumer trends to inform strategy and pricing decisions in the LATAM Market. In this role you will :

Study consumer and retail trends

Provide pricing and competitor insights

Compare and consolidate market data by country

We’re looking for someone who :

Curious and detail-oriented

Comfortable working with ambiguity and large datasets

Collaborative and able to influence decision-makers

Passionate about understanding consumer behavior and market dynamics

Key Responsibilities :

Analyze data from multiple sources (e.g., Google Analytics, CRM systems, social media platforms)

Generate reports on customer behavior, market trends, and competitor activities

Deliver insights and recommendations to marketing and sales teams

Collaborate with cross-functional teams to align strategies with market realities

Monitor and evaluate the effectiveness of marketing campaigns

Conduct research to identify new business opportunities and target markets

Conduct competitive analysis and monitor industry trends

Identify market opportunities and threats through data-driven research

Develop and present strategic insights to senior leadership

Collaborate with marketing, sales, and product teams to align strategies

Build and maintain dashboards and reports for ongoing intelligence

Lead market segmentation and customer profiling efforts

Requirements :

Minimum 3 years of experience in market research, analytics, or strategic planning

Knowledge and the understanding of the FMCG / CPG industry.

Strong computer skills (MS Office, web analytics), Familiarity with Tableau, SQL, Excel, Google Analytics, Adobe Analytics

Excellent communication and writing skills.

Highly organized with strong attention to detail.

Bachelor's or master’s in marketing, Business, Economics, or related

Knowledge of Latin America market as well as Caribbean is a huge differential point

The base salary for this position is between $90,000.00 and $115,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical / dental / vision insurance, life insurance, PTO / FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer :

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.