Growth Marketing Manager

We’re looking for a multi-talented, mid-level marketing manager with demand gen and growth marketing expertise to build an effective lead gen machine for our cloud-based software platform. We expect this role to include a strong mix of strategic planning in close collaboration with our Sales & Product team, plus tactical execution across content development, SEO, campaigns, webinars, and events. We are accepting candidates for the Seattle and Los Angeles areas.

Responsibilities

• Lead Gen Strategy Development: Define and refine Companies top-of-funnel lead generation strategies and tactics like content creation, SEO, social media campaigns, webinars, and events to attract qualified prospects in advanced hardware industries
• Inbound Campaign Execution: Design and launch multi-channel campaigns (e.g., LinkedIn content, blog posts, podcasts, virtual events) to generate high-volume inbound leads, focusing on awareness and interest stages of the buyer journey
• Channel Performance Measurement: Track, analyze, and report on lead gen channels using metrics like CAC, conversion rates, and ROI; identify top-performing channels (e.g., social media, content syndication, email newsletters) and optimize budgets accordingly
• Content & Social Media Management: Oversee the creation and distribution of compelling content (whitepapers, case studies, infographics) and manage social media presence to build community engagement and drive organic traffic
• Event Strategy & Participation: Plan and execute participation in industry events, trade shows, and webinars to capture leads, including pre-event promotion, on-site lead capture, and post-event follow-up for measurable ROI
• Cross-functional Collaboration: Work closely with Product, Sales, and marketing teams to align lead gen efforts with overall go-to-market plans, ensuring seamless handoff of inbound leads to sales
• Tools & Analytics Integration: Leverage platforms like HubSpot, Google Analytics, and social media tools to automate lead capture, scoring, and nurturing while monitoring funnel performance
• Marketing Alignment: Collaborate with Marketing team to co-create campaigns, share event resources, and amplify products reach through joint inbound initiatives

Lead Generation,SaaS,Marketing Leadership,B2B Marketing Strategy,SEO,Inbound Lead Generation

• 5-8 years of experience in B2B lead generation marketing, ideally in hardware technology, aerospace, or related industries, with at least 3+ years in a managerial role leading top-of-funnel initiatives
• Bachelor's degree in marketing, Business, or a related field required
• Proven success in driving inbound lead growth through content, social media, events, and SEO, with demonstrated ROI in technical B2B environments for startups and enterprises
• Strong analytical skills for measuring channel effectiveness, ROI, and optimizing lead gen strategies
• Experience collaborating with Sales, Product, and leadership teams to align on inbound goals
• Proficiency in content creation, social media strategy, and event management for B2B SaaS
• Ability to travel (approximately 35% of the time) for industry events and lead gen networking

Preferred Qualifications

• Exceptional skills in crafting inbound narratives that simplify complex hardware concepts to attract top-of-funnel audiences
• Passion for Companies mission to streamline hardware innovation by disrupting legacy systems through effective lead gen
• Data-obsessed mindset with experience using tools like HubSpot, Salesforce, Google Analytics, or social media platforms to scale inbound campaigns
• Hands-on expertise in market research and targeting advanced hardware companies (e.g., aerospace, defense, nuclear, alternate energy, robotics)
• Established network in innovative hardware ecosystems, such as aerospace or robotics, to support partnership-driven lead gen