Part-Time Brand Ambassadors

Job Description

Job Description

Overview : The Part Time Brand Ambassador is responsible for driving brand awareness through executing Pop Ups in Dispensaries, ensuring outlets are perfectly merchandised with our POS and supporting the sales counterpart to bring more awareness to our portfolio of products through education and training of budtenders and consumers. The role will support all dispensaries within a specific geographical region in New York State. The main priority for this role is to build brand awareness for Canabals, Kings Road and Lay Up. Reporting to the coordinating salesperson within their geography, this role involves outreach to customers who are not purchasing our product, educating customers and store associates on Cirona Labs' product lines, visual merchandising, and representing the brand at events like trade shows and expos. The position requires strong project management skills to support on-the-ground campaigns and administrative abilities for tracking and reporting activities. Ideal candidates have experience in the cannabis industry or a related field, possess excellent communication skills, and are motivated, detail-oriented, and flexible.

Essential Duties and Responsibilities :

• Develop a comprehensive understanding of Cirona Labs' product lines and effectively educate customers on each product.
• Act as the face of the portfolio in the market and supporting their sales counterpart to drive consumer conversion.
• Maintain a list of accounts to call and email weekly to secure non buy outlets to buying outlets, and deliver incremental velocity and in outlet execution
• Support brand awareness and engagement to build and drive B2B
• Provide visual merchandising and product placement within all assigned accounts.
• Conduct budtender training sessions to drive education and brand awareness.
• Gather store traffic insights, collect feedback, and report market intelligence to senior leadership.
• Execute marketing requests from management, ensuring on-brand representation.
• Provide content to customers to promote our products on their webpages and on their social channels.
• Represent Cirona Labs' House Brands customer-facing events, including trade shows, expos, and activations.
• Maintain professionalism and discretion regarding company matters.
• Work in collaboration with marketing and sales teams to execute campaigns that drive traffic, sales, and consumer awareness while increasing market share.
• Leverage the occasions calendar to determine the brand priorities for each month, supported with our marketing assets.

Administrative Work :

Basic Qualifications :

Working Conditions and Physical Effort :

Expectations :

The company is an Equal Opportunity Employer and complies with ADA regulations as applicable.