Head of Brand and Growth

HEAD OF BRAND & GROWTH

Location : Hybrid (Wheat Ridge)

Department : Marketing & Brand Strategy

Reports to : CEO

Employment Type : Full-time

ABOUT LAVLEY

Lavley is a fast-growing lifestyle brand known for our witty, high-quality novelty socks and giftables. Our products bring joy, humor, and self-expression to everyday life. We're expanding across eCommerce, wholesale, and retail channels, and we're on a mission to make people laugh, smile, and elevate the gifting experience.

We believe great design and storytelling can spark joy. We're a small but mighty team that loves testing ideas, taking creative risks, and growing through curiosity and fun.

ROLE OVERVIEW

We're hiring a Head of Brand & Growth to lead Lavley's creative storytelling, social strategy, and performance-driven marketing across all channels—from Amazon and DTC to emerging social commerce platforms.

This is a player-coach role for a creative, data-minded marketer who loves both brand building and hands-on growth execution. You'll run campaigns, test ideas, and build systems that turn creative storytelling into measurable results.

You'll also be an AI-empowered marketer who uses modern tools to ideate, write, analyze, and create more efficiently and creatively. You'll continuously explore new technologies that elevate Lavley's marketing performance and brand expression.

You'll work closely with the CEO and design team to shape Lavley's voice, manage product launches, and drive measurable growth.

THE OPPORTUNITY

You'll help evolve Lavley from a beloved novelty brand into a household name in humor-driven lifestyle goods. This means scaling our storytelling, deepening our community, and creating breakthrough campaigns that drive growth across Amazon, DTC, and wholesale.

WHAT YOU'LL DO

Brand Strategy & Leadership

• Define and evolve Lavley's brand identity, voice, messaging, and positioning.
• Develop creative briefs and lead storytelling across packaging, DTC, Amazon, email, social, and wholesale.
• Collaborate with leadership to guide product direction and long-term brand vision.
• Ensure brand consistency and identify growth opportunities through insights and competitive research.

Product Development & Catalog Management

Marketing Strategy & Execution

Social Media, Content & Community Growth

Social media is the heartbeat of Lavley's growth engine—you'll oversee creative, community, and commerce execution across platforms, testing ideas that drive both engagement and sales.

Creative & Content Production

Leadership & Team Building

WHAT YOU'LL BRING

HOW WE'LL MEASURE SUCCESS (FIRST 12 MONTHS)

COMPENSATION & BENEFITS

Base Salary : $90,000 – $110,000 depending on experience

Bonus : Annual performance-based

Benefits : Health, dental, vision; 401K with company match, PTO; holidays; employee discounts

LOCATION & WORK STYLE

Hybrid role : mix of in-office (Greater Denver preferred) and remote work. Occasional travel for shoots, events, or trade shows. Approximately 25 days per year travel.

EQUAL OPPORTUNITY

Lavley is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

HOW TO APPLY

Send your resume or portfolio and a short note about a campaign or product launch you're proud of to careers@lavley.com with the subject line "Head of Brand & Growth – YOUR NAME."