Asian Market Executive Host

Asian Market Executive Host

The ideal candidate for this position will be fluent in English as well as Chinese, Vietnamese, or Korean. As an Asian Market Executive, you will act as the acquisition marketing arm for new VIP / VVIP Asian customers in key markets and stimulating new business to JACK Casino Cleveland. The Asian Market Executive will establish connections with customers to drive business to casino properties, ultimately transitioning these relationships to the Account Development team on property. There will be a heavy emphasis on community events and activities to build these relationships. The ideal candidate will act as a property liaison in cultural community events and groups. You will be well informed about the marketplace, our industry and our competition; and be confident in your ability to meet goals set forth by the management team.

Essential Functions

• Responsible for targeting, developing, and assessing new Asian business relationships
• Clearly communicates programs / services to necessary people, seeks their support and keeps them informed of changes that may impact the business.
• Responsible for developing and maintaining the Asian player block through direct mail, email, telemarketing, and leveraging databases.
• Actively participates in telephone solicitation and coordinates personalized direct mailing for assigned customer segment.
• Utilizes new and innovative networks and social media to acquire new potential Asian retail and gaming customers.
• Effectively delivers required sales targets
• Maintains relationships with VIP / VVIP Asian guests through personal contact by phone and in person with the ultimate goal of increasing new business
• Creative thought in developing a wide Asian customer base
• Works to utilize transportation resources, to actively recruit VIP / VIP players.
• Assists with planning and execution of special events
• Fully complies with all applicable rules, regulations, laws and policies, and conducts themselves with highest levels of integrity and honesty.
• Anticipates, responds to and consistently meets or exceeds the needs of internal clients.
• Supports and cultivates new ideas and methods to deliver business solutions.
• Identifies ways to increase efficiencies or improve product or service.
• Keeps track of existing products / services and / or progress on new initiatives.
• Stays up to date with the latest developments in the profession.
• Develops skills to handle increasingly complex matters.
• Complies with and upholds company expectations including Code of Commitment, policies, procedures, industry regulations, department goals and business strategy.
• Politely gives consistent, timely and accurate information and finds answer when unsure.
• Responsible for managing coordinators and working effectively as a collaborative team player.
• Plans and creates events and community opportunities to drive awareness, and greet potential customers.

Knowledge, Skills & Abilities

Education and Experience

Required Certification / License