Chief Marketing Officer

Job Description

Job Description

UB Greensfelder is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead our marketing and business development efforts, ensuring that we effectively communicate our firm's value, enhance our brand reputation, and drive sustainable growth.

UB Greensfelder LLP is an Am Law 200 law firm dedicated to exceeding client expectations and delivering superior, customized legal solutions. The firm's attorneys advise regional, national, and global businesses on a wide range of sophisticated legal matters across more than 25 specialized practice and industry groups. Renowned for its best-in-class client service and litigation excellence, UBG was named "2025 Ohio and Missouri Firm of the Year" by Benchmark Litigation and consistently earns top-tier accolades from Chambers and Partners. Established in 2024 through the merger of Ulmer & Berne LLP and Greensfelder, Hemker & Gale, P.C., UB Greensfelder has quickly emerged as a super-regional powerhouse firm in the Midwest and in top-tier business centers. For more information, please visit www.ubglaw.com. Our Business Begins With You®

Position Overview :

The Chief Marketing Officer (CMO) will be responsible for the overall marketing, business development, and communications strategy for the firm. The CMO will work closely with the Chief Operating Officer and leadership team to align marketing efforts with the firm’s goals and client needs. This role requires an in-depth understanding of the legal industry, client acquisition strategies, and branding, with the ability to oversee a range of marketing initiatives, including content development, digital marketing, events, public relations, and client relations programs.

The ideal candidate will bring a combination of strong leadership, creativity, and analytical skills, as well as a deep understanding of how marketing and business development contribute to the growth of a law firm.

Key Responsibilities :

1. Marketing Strategy & Leadership

• Develop and Execute Marketing Strategy : Lead the creation and implementation of a comprehensive marketing strategy that aligns with the firm’s business objectives and target client base.
• Market Positioning & Brand Development : Position the firm as a thought leader in key practice areas, ensuring that brand messaging and marketing communications reflect the firm's expertise and values.
• Competitor & Market Analysis : Conduct competitive analysis and industry research to inform marketing strategy and positioning. Identify trends and adjust tactics to ensure the firm remains competitive in the legal industry.

2. Business Development & Client Engagement

3. Digital Marketing & Communications

4. Thought Leadership & Industry Engagement

5. Team Leadership & Development

6. Budgeting and Financial Management

7. Marketing Analytics & Reporting

Qualifications :

Minimum of 10+ years of marketing leadership experience, preferably in the legal industry.

Strong understanding of the legal industry, market dynamics, and client acquisition.

Personal Attributes :

UB Greensfelder recognizes the importance of forming inclusive teams of attorneys and staff to foster an environment where creative solutions are made for our clients, and all have the opportunity to thrive and succeed. We encourage candidates from a variety of backgrounds to apply to be a part of our team.