Digital Analytics Implementation Lead

Overview

The Digital Analytics team ensures client-facing products are measurable and optimized by defining key user interactions, implementing tagging strategies, and maintaining data quality. We enable reporting on advisor engagement, support cross-channel analytics, and drive improvements in user experience. Our work also helps measure call deflection, reduce friction, and ensure data-driven enhancements across digital journeys.

We are seeking a Digital Analytics Implementation & Migration Lead to design, govern, and scale enterprise-wide analytics solutions that drive customer journey measurements across channels. This role is central to our transition from Adobe Analytics (AA) to Adobe Customer Journey Analytics (CJA), ensuring that we unify data from web, mobile, and enterprise systems to unlock cross-channel insights and real-time decision-making.

As the bridge between business stakeholders, product teams, and technical engineers, you will oversee tagging frameworks, data governance, and QA in AA while leading the migration and adoption of CJA. This includes leveraging tools like Apollo to accelerate configuration, enforce governance, and improve efficiency in Adobe platform implementations.

Key Responsibilities

Cross-Channel Data Capture & Governance

• Lead the design and implementation of Adobe Analytics across web and mobile applications.
• Define and manage scalable data layer architectures to ensure accuracy across digital touchpoints.
• Configure and maintain Apollo tagging frameworks to streamline analytics setup, governance, and documentation.
• Conduct rigorous QA and validation of tagging implementations to ensure reporting accuracy.
• Establish governance frameworks, documentation, and standards to maintain data integrity.

Migration to Adobe Customer Journey Analytics

Cross-Channel Analytics & Insights

Enterprise Transformation & Collaboration

Qualifications

Preferred Qualifications

Ideal Candidate

Pay Range :

$110,475-$184,125 / year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play - such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Company Overview :

LPL Financial Holdings Inc. (Nasdaq : LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace. LPL supports over 29,000 financial advisors and the wealth-management practices of 1,100 financial institution, servicing and custodying approximately $1.9 trillion in brokerage and advisory assets on behalf of approximately 7 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

For further information about LPL, please visit www.lpl.com.

Join LPL Financial : Where Your Potential Meets Opportunity

At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation's leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.

Why LPL?

Join the LPL team and help us make a difference by turning life's aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews :

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant's bank or credit card. Should you have any questions regarding the application process, please contact LPL's Human Resources Solutions Center at (855) 575-6947.

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