Social Media Growth Lead

Propellant is a rapidly growing digital marketing agency based in NE Minneapolis, working across industrial, creative, and climate-focused brands. We build content engines for clients and ourselves, everything from manufacturer campaigns to original short-form series about the future of the planet.

We’re looking for a Social Media Growth Lead who lives and breathes the short-form world and knows what it takes to actually win there. You’ll help us manage and grow multiple social channels across YouTube, LinkedIn, Instagram, TikTok, and Threads , supporting both client work and internal creative projects.

This is a freelance, 15–20 hr / week role at $25 / hr , with a flexible schedule but an expectation to join us in our NE Minneapolis office once a week to talk strategy, performance, and ideas. The ideal candidate will have a proven track record of growing social media channels and accelerating existing accounts through strategic content planning, platform-specific optimization, and understanding of current trends and algorithms.

What you’ll do

• Create titles, descriptions, and upload, short-form videos across multiple platforms
• Schedule, track performance, spot trends, and help shape growth strategy
• Manage comments and community engagement (we like real humans here)
• Create or assist with thumbnails and light social graphics
• Collaborate with our creative and production teams to test ideas and scale what works

What we’re looking for

If you want to help build audiences for ideas that matter, from clean tech to fun local storytelling, we’d love to meet you.

To apply : Send us your portfolio, social links, or examples of accounts you’ve helped grow to Taylor@heypropellant.com. Tell us what platforms you’re strongest on and what kind of content makes you hit “follow.”