Regional Organic Content Specialist

Overview

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Regional Organic Content Specialist

role at

Lennar .

Lennar is one of the nation’s leading homebuilders, dedicated to making an impact and creating an extraordinary experience for Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500 company and consistently ranked among the top homebuilders in the United States.

Responsibilities

Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.

Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.

Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.

Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions.

Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.

Oversee regional asset libraries, ensuring photography and creative assets are current, brand-compliant, and accessible to key partners across the marketing team.

Ensure brand consistency by acting as a subject matter expert on Lennar’s visual and messaging standards, applying updates and educating partners as needed.

Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.

Provide insight-driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.

Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.

Lead review response strategy, maintaining brand reputation and strengthening local presence through timely, personalized community engagement.

Requirements

Bachelor of Science or Arts degree or equivalent required; high school diploma or GED accepted if applicable.

Minimum 2-4 years of experience.

Proven work experience as a Social Media Content Coordinator.

Computer skills and competencies required.

Strong organizational and time management skills; ability to manage multiple deadlines across various job types.

Knowledge of Microsoft Office applications is required.

Knowledge of Canva is required.

Knowledge of Meta and social sites is a plus.

Knowledge of Sprinklr is a plus.

Physical & Office Presence

This is primarily a sedentary office position which requires the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties. Duties, responsibilities, and activities may change at any time, with or without notice.

Life at Lennar

We are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance well-being and professional growth. Benefits include medical, dental, and vision coverage, a 401(k) plan with company match, Paid Parental Leave, an Associate Assistance Plan, Education Assistance, Adoption Assistance up to $30,000, vacation, holidays, sick leave, and personal day policies. Additional programs include a New Hire Referral Bonus, Home Purchase Discounts, and other opportunities. For details, visit Lennar Total Rewards.

Join the fun and follow Lennar on social media for updates and opportunities.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

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