Job Description
Job Description
Company Overview :
Freedom Graphic Systems is a leading innovator in the print and direct mail industry, dedicated to delivering cutting-edge solutions that help businesses connect with their customers. With a reputation for quality, reliability, and exceptional client service, we specialize in creating impactful print campaigns, personalized direct mail pieces, and integrated marketing solutions. We are seeking a highly motivated and results-oriented Business Development Sales Representative to join our dynamic team and drive growth.
Job Summary :
The Business Development Sales Representative will be responsible for identifying, prospecting, and acquiring new business clients within the print and direct mail industry. This role requires a proactive, investigative approach to generating new qualified leads, building strong client relationships, understanding their marketing objectives, and presenting tailored print and direct mail solutions. The ideal candidate will be a strategic thinker, have excellent communication skills, and a deep understanding of direct mail print production processes and direct mail marketing strategies.
Key Responsibilities :
- New Business Development :
Actively research and identify potential new clients and market opportunities through various channels (e.g., online research, networking, referrals, industry events, etc.).
Initiate contact with prospective clients via cold calls, emails, LinkedIn & Social Media outreach, and / or other effective methods to generate qualified leads.Create compelling reasons why prospective clients would be willing to meet and exchange information.Conduct needs assessments to understand clients' marketing challenges and objectives related to print and direct mail.Work with Freedom’s internal team to develop customer-specific solutions that support client objectives and / or address challenges.Sales Process Management :Develop and deliver compelling presentations and proposals showcasing our print and direct mail capabilities and how they align with client needs.
Assist estimating with pricing strategy and contracts, ensuring profitability and client satisfaction.Manage the sales pipeline efficiently from lead generation to closing, utilizing CRM tools to track progress and report on activities.Client Relationship Management :Build and maintain strong, long-lasting relationships with new clients, acting as a trusted advisor for their print and direct mail needs.
Collaborate with internal teams (e.g., estimating, production, marketing, client services) to ensure seamless execution of projects and client satisfaction.Regularly follow up with clients to ensure their ongoing needs are met and to identify opportunities for additional services.Market and Industry Knowledge :Stay up to date with industry trends, emerging technologies, and competitive landscapes within print, direct mail, and integrated marketing.
Understand relevant print technologies (e.g., web-offset, digital, wide format), finishing options, postal regulations, and direct mail best practices.Become an expert in the challenges and opportunities of our clients and prospects’ businesses and their respective industries.Goal Achievement :Meet or exceed assigned sales quotas and targets.
Contribute to the overall growth and success of the sales department and the company.Qualifications :
Minimum of 5-7 years of proven successful experience in sales, specifically within the print, direct mail, marketing services, or related industries.Possess a "hunter" mentality with a passion for sales and a drive to succeed.Demonstrated ability to strategically prospect, qualify, present, and close new business opportunities.Demonstrated ability to articulate complex solutions clearly and concisely.Experience selling consultatively to all levels of decision makers.Strong understanding of print production processes, direct mail strategies, postal regulations, and marketing principles.Exceptional communication, presentation, negotiation, and interpersonal skills.Highly organized, self-motivated, and able to work independently and as part of a team.Proficiency in CRM software (e.g., HubSpot) and Microsoft Office Suite.Bachelor’s degree in business, Marketing, Communications, or a related field (or equivalent work experience).Preferred Skills :
Experience with integrated omni-channel marketing campaigns that include print and digital components.Existing network of contacts within target industries for print / direct mail services.Benefits :
Freedom offers a competitive salary and a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a retirement savings plan.