Insights & Analytics Manager Content Testing

Insights & Analytics Manager Content Grading

Have a passion for ensuring creative resonates with consumers? Join the Insights & Analytics team as the Manager Content Grading. Here you will play a pivotal role in helping General Mills generate demand and build iconic brands by assessing and optimizing the resonance of our creative ideas and executions. You will be responsible for driving consistency and excellence in the way we execute creative learning, transforming our research approaches through AI and enabling learning at scale. Your team will also be responsible for executing creative assessment research across brands, as well as conducting meta-analyses of learnings at the enterprise level. The role requires strong thought leadership, experience driving creative learning approaches and practices, an understanding of what drives brand growth and impactful creative, people leadership skills, and collaboration across functions (specifically Brand Building Acceleration, Marketing Activation & Ops, Marketing Transformation, creative agencies, I&A BPs).

Key Responsibilities :

• Oversee Content Grading team
• Lead & develop team of 2 direct reports
• Upskill & coach team in creative learning approaches, execution of research, and storytelling
• Manage, optimize & transform creative learning approaches
• Manage / develop consistent creative idea, execution, and in-market learning approaches
• Adopt or build modern tools (e.g. GenAI) that enable deeper insights or insights at scale
• Assess & optimize creative lead execution of creative learning across brands, identifying areas of optimization
• Conduct meta-analysis of learning to identify themes across enterprise
• Partner with Media Measurement team to provide holistic assessment of creative performance
• Partner with I&A BP, Brand Building Acceleration, Marketing Activation & Ops teams on application of learning

Required Qualifications :

Preferred Qualifications :

Additional Considerations :

Company Overview :

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Salary Range : $108900.00 - $181700.00 / Annually.

General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request : If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form.