Digital Marketing Assistant

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We are seeking a highly motivated and creative Digital Marketing Assistant to join our team. The ideal candidate will have a passion for digital marketing and a solid understanding of digital platforms, including Google Ads, social media, YouTube, and website development. This role involves developing and implementing digital marketing campaigns, managing social media accounts and YouTube channels, creating and editing videos, and maintaining and developing our company websites and landing pages.

• Duties :
• Develop, implement, and manage digital marketing campaigns across various platforms, including Google Ads, social media, email marketing, and YouTube.
• Utilize marketing automation tools to streamline marketing processes and improve efficiency.
• Conduct keyword research and optimize Search Engine Marketing (SEM) campaigns to increase website traffic and conversions.
• Manage social media accounts and YouTube channels to enhance brand awareness, engage with the audience effectively, and publish compelling video content.
• Create, film, and edit videos for marketing purposes, ensuring they align with brand messaging and campaign goals.
• Maintain, update, and develop WordPress websites and landing pages with engaging content and visuals, including video content where appropriate, to support campaign objectives and improve user experience.
• Analyze data using analytics tools to track campaign performance across all platforms, including video engagement metrics on YouTube, and make data-driven decisions.
• Create compelling copy for ads, websites, social media posts, and video scripts to attract and retain customers.
• Stay updated on the latest digital marketing trends, tools, and best practices, particularly in video marketing, website, and landing page development.
• Requirements :
• Proven experience in digital marketing with a focus on Google Ads, SEM, social media management, e-commerce platforms, YouTube channel management, and website development.
• Proficiency in using analytics tools to interpret data and optimize campaigns for better results, including video performance analytics.
• Strong copywriting and scriptwriting skills with the ability to create engaging content for various digital channels, including video.
• Familiarity with WordPress for website management, content updates, and landing page development, including video uploads.
• Knowledge of marketing automation tools to streamline workflows and improve campaign performance.
• Experience in creating, filming, and editing videos for marketing purposes.
• Ability to work with a variety of digital marketing tools effectively, including video editing software.
• Strong analytical skills and attention to detail for monitoring campaign performance, including video engagement metrics, and making data-driven decisions.

Job Type : Full-time

Pay : $18.00 - $22.00 per hour

Expected hours : 40 per week

Benefits :

• Paid time off

Ability to Relocate :

• Hialeah Gardens, FL 33016 : Relocate before starting work (Required)

Work Location : In person