Director, Influencer Marketing

Job Details

The Future of Beauty Is Here. And It's Thrilling. We're looking for innovative thinkers and rebellious spirits to join our team.

The Director, Influencer Marketing will lead the strategic development and execution of influencer marketing, artistry relations, and PR initiatives to drive brand awareness, engagement, and sales through innovative partnerships, content creation, and media outreach.

How You’ll Contribute

Influencer & Artistry Relations

Drive strategy and execution of Influencer Marketing & Artistry Relations to reach overall brand awareness and business goals within budget

Build programs from vision through execution to scale influencer content creation, traffic and sales, exploding engagement and advocacy

Identify new influencers & artistry talent; build innovative programs and partnerships to expand community, while deepening existing relationships across all tiers

Oversee ongoing gifting efforts for influencers and makeup artists

Partner with cross-functional teams to drive the intersection of influencers and makeup artists with campaigns, new product launches and hero product support

Support growth team with creator content needed for advertising initiatives

Manage vendor / partner relationships inclusive of influencer talent agencies / agents and tools

Measure and report on influencer program performance and KPIs; share results, insights and future recommendations with cross-functional teams and leaders on an ongoing basis

Be an expert, staying up to date on influencer and community trends and tools

Public Relations

Drive earned media strategy across a mix of target channels and categories including beauty, lifestyle, tech and business press

Foster current and continually develop new, strong relationships with key editorial partners

Manage day-to-day relationship and support for PR agency

Oversee and execute PR calendar and activities, from press materials and toolkits to mailers and experiential events

Track coverage and report on insights from media monitoring

Who You Are

Strategic thinker and effective doer

Passionate about influencers, social media, the communities that thrive there & keep up with platform changes, popularity, trends

Exceptional attention to detail while managing multiple simultaneous projects in a fast-paced environment

Excellent communication, project management, and time management skills, with the ability to effectively prioritize

Creative self-starter with a can-do positive attitude and a roll-up-your-sleeves approach. Resourceful and comfortable with ambiguity

Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions / idea

Effective relationship-building, oral and written communication skills; ability to cultivate strong partnerships and bring people together

What You’ll Bring

B.A. in Communications, Marketing, or similar

8-10 yrs experience in influencer relations, social media marketing, community and / or PR

Demonstrated track record in scaling influencer community and EMV, preferably in beauty or beauty-adjacent category

Comfortable with G-Suite

Experience with influencer software platforms (like Tribe Dynamics) and social media management tools (like Dash Hudson)

Excellent communication & writing skills

What We Offer :

Company-paid medical benefits

Flexible spending account options

401k with company contribution

Flexible paid vacation

40% off Kosas products

The range of base salary for this full-time position is between $140,000 - $160,000 per year. Please note that the base salary range is a guideline, and individual total compensation will vary based on factors such as experience, skillset, education, and work location.

Kosas is committed to creating an inclusive environment for all employees and proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.