About the Role
We’re looking for a highly analytical and strategic Senior CRO Marketing Manager to lead all conversion rate optimization initiatives across our digital funnel. In this role, you will own experimentation, site performance, landing page optimization, and funnel strategy and flows to improve conversion from visitor → lead → opportunity → customer.
You will collaborate closely with Growth, Product Marketing, Content, Design, and Sales to build a world-class performance engine that drives measurable pipeline and revenue impact.
This is a high-impact, cross-functional role for a marketer who is equal parts strategist, analyst, and hands-on optimizer.
What You’ll Own
CRO Strategy & Experimentation
- Build and lead the CRO roadmap across the entire digital funnel.
- Design A / B, multivariate, and personalization tests to improve conversion at each stage.
- Define hypotheses, test plans, success metrics, and statistical validity.
- Run a high-velocity, structured experimentation process across website, landing pages, and campaigns.
Website & Landing Page Optimization
Partner with design, content, and dev resources to enhance UX, messaging, and page performance.Optimize content hierarchy, forms, and user flows to maximize conversions.Own heatmap / session replay analysis (i.e. Hotjar).Ensure SEO considerations are incorporated while improving conversion paths.Funnel Performance & Analytics
Own funnel performance, analytics, and optimization from traffic to MQL to SQL to pipeline.Build and maintain dashboards that highlight conversion trends and insights.Develop and maintain accurate tracking, attribution, and reporting.Identify bottlenecks and opportunities for continuous improvement.Collaboration & Cross-Functional Leadership
Work closely with Growth / Paid Media, Content, and Sales to align CRO efforts with GTM goals.Inform messaging, targeting, and segmentation based on CRO insights.Develop and / or support launch campaigns, product releases, and ABM initiatives with optimized landing experiences.Tools & Infrastructure Ownership
Manage tools such as Salesforce, analytics platforms, and heatmapping tools.Develop best practices, documentation, and workflows for experimentation.Requirements
What You Bring
5–7+ years experience in growth marketing, CRO, or performance marketing (B2B SaaS preferred).Proven track record improving website and funnel performance with measurable results.Strong command of analytics (GA4, Looker, Amplitude, HubSpot).Experience with A / B testing tools (Optimizely, VWO, Google Optimize alternatives).Deep understanding of UX principles, customer journeys, and behavioral psychology.Ability to run tests end-to-end : planning, setup, QA, analysis, and reporting.Strong cross-functional skills—and comfort translating data into stories, recommendations, and action.Ability to balance “move fast” execution with statistical rigor.Basic familiarity with HTML / CSS or the ability to work effectively with dev teams (bonus).Benefits
Benefits
Premier Health Insurance plan with $0 deductible and $0 co-payDental and vision insurance plansMedical and dependent care flexible spending accountsOpen PTO - we like to keep this simple.401(k) savings plan with Employer MatchingCompany-paid Life, AD&D, and Disability coverageA collaborative, entrepreneurial learning environment with a proven playbookBe part of a high-growth company revolutionizing customer loyaltyWork with cutting-edge technology and innovative productsCompetitive salary, benefits, and growth opportunitiesFun work atmosphereWe are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.