Marketing Strategist Lead

Location Requirement

This is a hybrid position based out of our corporate headquarters in Vacaville, CA. Candidates must reside within a reasonable commuting distance and be able to work onsite as required.

Overview

Travis Credit Unions (TCU) Marketing Strategist is responsible for supporting all levels of staff within TCU with relevant research and analytics to aid in decision making and to evaluate the success of our marketing initiatives. They are the organizations go to resource for executing quantitative and qualitative direct response marketing research projects designing the research instruments, conducting analysis assisting with the interpretation of research findings, and creating deliverables that support initiatives. Through management and reporting on key metrics, this role determines the return on investment (ROI) of TCUs marketing programs.

Responsibilities

• Performs qualitative and quantitative market research using the appropriate data mining tools; prepares presentations and interprets all primary and secondary data.
• Actively seeks out new / relevant industry-level research / trends / best practices; builds and maintains shared research library.
• Owns reporting and analysis for all Marketing related campaigns. Provides Marketing leadership with data to design and optimize campaign strategies and tactics. Supports Marketing Analytics through ad-hoc requests and automation of reports.
• Collaborates with the Business Analytics team to perform analysis and offer insights gained from primary / secondary research as well as how to best integrate results / findings within our CRM ecosystem, building appropriate reporting tools.
• Supports the Retail Ops team with ongoing refinement, maintenance and management of incentive-based Marketing program.
• Facilitates and / or coordinates exchange of ideas and recommends appropriate research protocols to support stakeholder / business objectives; executes and delivers results against recommended protocols.
• Acts as a business or enterprise partner providing guidance to stakeholders on research to support decision making.
• Partners in supporting TCU Marketing Cloud ecosystem through creating audience target lists, preparation of campaigns, inclusive of system execution and data related issue troubleshooting.
• Supports Marketing Operations team through production of creative briefs, blog outlines and supporting research.
• Develops and maintains professional relationships with internal business units and stakeholders.

Qualifications / Skills

Education & Experience

Compensation

Grade 19 Non-Exempt - $113,258.08 - $139,900.80 / annually

Our compensation philosophy is based on several factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education / training, and key skills.

At Travis Credit Union, our priority is that our employees and their loved ones are provided with a Total Rewards program that ensures their health and welfare safety which allows our employees to focus on the financial welfare of our members and the credit unions objectives. As such, Travis Credit Union offers a robust benefits package to our eligible employees, including competitive medical, dental, and vision insurance, mental health offerings, employee performance incentive plan, merit increases, 401(k) program with immediately vested employer match, generous holiday and vacation policy, and extensive TCU specific perks like employee loan and credit card discounts!

Travis Credit Union is an Affirmative Action Employer

EOE / Individual with Disability / Veteran Status

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