Digital Marketing Specialist

Job Description

Job Description

Powerful Partnerships. Standout Solutions.

Stevens & Lee is a 200-plus lawyer full-service law firm representing clients throughout the Mid-Atlantic, New England and across the country from 18 offices in New Jersey, Pennsylvania, New York, Rhode Island, Delaware and Florida. The firm is the cornerstone of The Stevens & Lee Companies, a platform of affiliated professional service firms that provide a full range of legal, investment banking, financial advisory, insurance risk management, public affairs and government consulting services.

Job Overview

The Digital Marketing Specialist will implement activities that deliver digital communications through email campaigns, our websites and social media platform(s), and is responsible for generating regular digital outreach to achieve visibility goals consistent with the Platform brand.

The position reports to the Chief Marketing Officer and works very closely with the marketing and business development teams.

Primary Responsibilities (responsibilities include but not limited to)

• Email Marketing : Build and manage effective communications utilizing campaign platforms, including list segmentation and performance analysis.

Collaborate with internal teams in the development of brand-aligned digital content, including multimedia and branded assets

Use platform analytics and trends to grow engagement and improve visibility

Manage image library

Develop periodic reports to assess results and inform strategy

Manage digital marketing calendars and coordinate with team members to ensure timely delivery

Qualifications

The firm is not accepting resumes from search firms for this position.

Job Type : Full-Time- 40 Hours / week

FLSA Classification : Non-Exempt

Reports To : Chief Marketing Officer

Location : This position can be in Harrisburg, Philadelphia, Valley Forge, Reading, PA or any of the firm's primary east coast offices.

In compliance with federal and state equal opportunity employment laws, The Stevens & Lee Companies is an affirmative action / equal opportunity employer and does not discriminate in regard to race, color, national origin, religion, disability, age, or gender