Integrated Marketing Manager

Integrated Marketing Manager

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.

ID.me is hiring an Integrated Marketing Manager to shape and execute how our brand and products connect with the worldthrough insights, strategic storytelling, campaign development, and go-to-market execution. This role combines the rigor of outbound product marketing, the narrative clarity of brand management, and the growth mindset of consumer marketing.

You'll own business objectives tied to launches, adoption, engagement, and brand trusttranslating them into integrated marketing plans and multi-channel campaigns that span the full customer journey. Whether launching a new product or amplifying our mission, you'll lead with insight, shape messaging, and partner across teams to deliver high-impact marketing that drives results.

This is a hands-on, strategic role for a marketer who thrives in dynamic environments, blends analytical thinking with creativity, and brings a builder's mindset to everything they do.

Strategy & Planning

• Own the development and execution of GTM plans for product launches, feature rollouts, and strategic initiatives.
• Start with business objectives and insights, define strategic marketing plans that define value propositions and key messaging, and lead the development of campaigns that deliver the right message to the right people at the right time.
• Collaborate with Product, Analytics, Growth, and Comms to ensure initiatives are timed, messaged, and measured for maximum impact.

Messaging & Materials

Campaign Development & Execution

KPIs & Measurement

Brand & Business Bridge

Cross-Functional Collaboration

Who You Are

What You Bring