EMAIL MARKETING SPECIALIST

Job Details

Job Location

Albuquerque, NM

Position Type

Full Time

Education Level

Bachelor's Degree

Travel Percentage

None

Job Shift

Day

Job Category

Marketing

Description

Please note that this position is 100% onsite and in person. Your presence is essential to our team's success.

Are you data-minded and passionate about leveraging email marketing to build deep, lasting connections? Sandia Area Federal Credit Union is looking for an Email Marketing Specialist to join our team

onsite at our headquarters in Albuquerque, NM . You'll create meaningful, data-driven member email automation, drip campaigns, and event-triggered journeys for our credit union. The successful applicant will creatively write, design, and strategize engaging content, as well as analyze results to help us maximize our reach and impact. Skills with CRM administration, email marketing best practices, and knowledge of primary coding languages are ideal. If you're skilled in building compelling campaigns and are excited to collaborate with a growing marketing team in the financial sector, we'd love to have you help shape our members' experiences with us. Join us!

LOCATION : Operations Center, NE Albuquerque, NM

WORK SCHEDULE :

Monday to Friday : 8 : 30 am - 5 : 30 PM

• Please keep in mind that this schedule is subject to change as needed.

BENEFITS :

Medical, Dental & Vision Insurance

Paid Short-Term Disability, Life Insurance and AD&D

Paid Federally Recognized Holidays

Vacation, Birthday, Floating Holiday & Sick Leave

Tuition Reimbursement

401(k) with Employer Match

Pension Plan

Opportunities for advancement

Overall Job Purpose

At Sandia Area, every position plays a vital role in fulfilling our mission to deliver high-value banking and lending services that strengthen the financial well-being of our members and community. Each team member is expected to embody our core values of Service, Sustainability, Efficiency, Trust, Stewardship, and Growth, contributing to our vision of empowering lifelong achievement through better banking. While specific responsibilities vary by role, every position carries universal expectations aligned with its level of responsibility and authority across the organization.

As an Email Marketing Specialist at Sandia Area, you are responsible for delivering excellent service while maintaining personal accountability in your actions and behaviors. By prioritizing member satisfaction and operational efficiency, you directly contribute to the organization's mission of strengthening financial well-being for our members and community. You are entrusted to uphold our values in every interaction, ensuring trust, accuracy, and a focus on service excellence.

Reporting directly to the Creative & Brand Manager, the Email Marketing Specialist is responsible for utilizing cutting-edge email marketing technologies and leveraging data to create compelling email journeys that engage and inspire members to deepen their relationships with the Credit Union.

Duties and responsibilities

Marketing Department Support

Email Template Management : Build, create, and code email templates, HTML, and dynamic content blocks. Perform quality assurance to ensure content accuracy and functionality.

Journey and Automation Configuration : Design, build, and optimize complex customer journeys and trigger / automation processes across multiple touchpoints including email, mobile, web, and direct mail.

Content Creation and Design : Create and design engaging content, graphics, and HTML layouts. Recreate the look and feel of campaigns to ensure brand consistency across all communications.

Data Analysis and Reporting : Measure and analyze data to evaluate performance, identify opportunities for improvement, and develop / distribute key reports and dashboards.

List and Segmentation Management : Manage list imports, exports, and segmentation workflows to ensure targeted communication and compliance with privacy laws.

Stakeholder Collaboration : Collaborate with internal stakeholders, partners, and vendors on project requirements, delivery of assets, and timelines for email marketing projects.

Technical Troubleshooting and Administration : Provide technical administration of the email marketing platform, including troubleshooting HTML templates, campaign tracking, and automation solutions.

Documentation and Compliance : Develop and maintain documentation for processes, automations, and ensure adherence to consumer privacy laws and internal policies.

Scheduling and Monitoring : Schedule email sends, monitor deployments, and manage the overall email deployment calendar to optimize frequency and cadence.

Education and Best Practices : Educate the broader marketing team on email best practices and maintain accountability for meeting marketing goals.

Expectations of all Sandia Area employees

Demonstrate a strong commitment to upholding the organization's mission, vision, and values in all interactions and responsibilities.

Represent the credit union with professionalism, integrity, and ethical conduct at all times.

Maintain a thorough understanding and strict adherence to credit union regulations, compliance requirements, policies, procedures, and operational guidelines.

Consistently meet deadlines as assigned while ensuring accuracy, efficiency, and adherence to quality standards.

Foster a positive and supportive environment for both members and employees, ensuring interactions align with the credit union's mission and service philosophy.

Adhere to all regulatory and compliance policies, upholding the highest standards of security, confidentiality, and ethical financial practices in all interactions.

Maintain the confidentiality and security of information, records, and sensitive data, in compliance with credit union policies and regulatory requirements.

Adapt to evolving responsibilities, taking on additional duties as assigned to support the success of the organization.

Demonstrate a commitment to continuous learning, professional development, and staying informed on industry trends and best practices.

Willing to undergo background and credit checks as required by federal and state regulations.

Understand and comply with all policies, procedures, and legal guidelines, including adherence to the Bank Secrecy Act (BSA), Office of Foreign Assets Control (OFAC), and other applicable financial regulations.

Qualifications

Knowledge, Skills, and Abilities (KSAs)

Expertise in email marketing automation techniques, platforms, and strategies with a requisite understanding of financial institution operations.

Hands-on experience developing and implementing marketing automation platforms and demand generation initiatives

Expertise in marketing analytics with experience assessing campaign performance, conversions, and ROI.

Experience with multi-channel marketing performance tracking and attribution modeling, including experience with tag management and / or tracking pixels.

Ability to create graphics, videos, GIFS, and other elements used in landing pages, email and web. Proficiency in Photoshop, Illustrator, InDesign, and Premier Pro is a plus.

Strong understanding of marketing processes including campaign execution, Q+A testing, and conversion measurement.

Strong familiarity with SQL. Experience with Microsoft BI and / or Tableau preferred. Basic understanding of HTML.

Exceptional time management and organizational skills, with the ability to prioritize tasks, manage multiple responsibilities, and adapt to a fast-paced environment.

Proactive in seeking professional growth, embracing both formal and informal development opportunities, and demonstrating adaptability to new responsibilities.

Team-oriented with a strong collaborative mindset, actively supporting team members and contributing to a positive and high-performing environment.

Proficient in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.

Ability to perform essential functions, including the ability to lift up to 10 lbs. as needed.

Minimum Education and Experience Requirements

Bachelor's degree in related field.

Directly related experience, in addition to minimum years required, may be considered as a substitution.

Four (4)year(s) of applicable experience required.

Experience with a marketing automation platform (Eloqua, Marketa, HubSpot, ACS).

4+ years of utilizing email marketing and automation platforms, such as Hubspot, Pardot, Salesforce Marketing Cloud, Mailchimp, Marketa, Constant Contact, or ActiveCampaign.

Strong interest in marketing and web technology to support marketing automation; experience in marketing and IT a plus

Sandia Area Federal Credit Union (SAFCU) is an Equal Opportunity Employer.

SAFCU provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.