Digital Marketing Specialist

A company is looking for a Digital Marketing Specialist to execute and analyze digital marketing strategies to enhance brand awareness and demand.

Key Responsibilities

Collaborate with marketing teams to implement digital marketing plans that engage target audiences

Develop and manage digital programs, including SEO / SEM, display ads, and events to generate leads

Utilize marketing automation tools to support lead generation and track campaign performance

Required Qualifications

Bachelor's degree in Business, Digital Marketing, Information Technology, or related field

3-5 years of experience in a B2B digital marketing role with a focus on marketing automation and website management

Experience with tools such as WordPress, Google Analytics, HubSpot, and Salesforce

Proven track record in managing paid search and display advertising programs

Certification in Advanced Digital Media Marketing or Google Analytics is preferred