Fi is hiring : Associate Creative Director in New York

Welcome to Fi.

We're a passionate team from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent. The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring - and that's just the beginning.

The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.

If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the "impossible," or as we call it here "let me find a way," to redefine the future of dog ownership together.

Fi is looking for an Associate Creative Director!

We're looking for an Associate Creative Director to report into our VP of Brand & Creative and own the day-to-day creative flow at Fi and lead our team of talented designers. You'll be in the work-designing, art directing, and shaping campaigns, brand communications, and digital experiences that show people who we are and why we matter.

It's a role for someone who loves both the details and the big picture-crafting beautiful, thoughtful work while making sure every touchpoint feels connected, fresh, and unmistakably Fi.

What You'll Do :

• Own the brand look & feel : Lead Fi's visual identity, voice, and design system as we evolve into the next stage of growth.
• Concept & direct campaigns : From big, culture-driving ideas to always-on content, set the creative vision and guide execution across digital, social, product, and partnerships.
• Be hands-on : Jump into design, art direction, and storytelling when it matters-balancing vision with craft.
• Build and mentor : Nurture a growing creative team, giving them space to shine while raising the creative bar.
• Collaborate cross-functionally : Partner with marketing, product, and leadership to translate strategy into memorable creative that resonates.
• Champion consistency : Ensure everything we ship-from a TikTok post to a major product launch-feels cohesive, fresh, and on-brand.

What You'll Bring :

Why You'll Love Us :

$100,000 - $165,000 a year

The anticipated base salary range for this position is $100,000-$165,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.