Senior Marketing Manager
The Senior Marketing Manager works to develop and execute strategic marketing initiatives to drive brand awareness, customer engagement, and revenue growth. This role works to ensure marketing efforts align with company objectives. The ideal candidate is both a creative strategist and a results-driven leader with strong analytical and project management skills.
Key Responsibilities :
Strategic Planning & Leadership
- Align marketing initiatives with organizational goals and revenue targets.
- Provide leadership and mentorship to marketing staff, fostering collaboration and professional growth.
- Monitor market trends, competitor activities, and customer insights to identify opportunities.
Digital Marketing & Analytics
Direct online marketing strategy including websites, SEO / SEM, email marketing, and paid media.Oversee social media strategy to build engagement and reach target audiences.Use analytics tools to track campaign performance, report KPIs, and recommend adjustments.Campaign & Event Management
Plan, execute, and evaluate marketing campaigns and promotions.Support event marketing, sponsorships, and community engagement initiatives.Collaborate with the sales team on lead generation and conversion strategies.Benefits :
Full-time employees receive : Medical, Dental, Vision, Life, Short-Term Disability, Accident, Critical Illness & Pet Insurance!401k Matching!Free employee parking!Generous discounts on hotel room rates, spa, and food at all of our restaurants in the portfolio across the wonderful state of New Mexico!Growth & Development Opportunities amongst the entire company!Requirements
Qualifications :
Bachelor's degree in Marketing, Business Administration, Communications, or related5+ years of progressive experience in marketing managementProven experience developing and executing successful multi-channel marketing campaigns.Strong leadership, communication, and analytical skills.Proficiency with marketing software (CRM, analytics, and design tools).