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Growth Marketing Lead

Growth Marketing Lead

Wing AssistantSan Francisco, CA, US
17 days ago
Job type
  • Full-time
Job description

Growth Marketing Lead

Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for SMBs globally, with an initial focus in the US. Think of it like a startup within a corporate : fast moving and agile, with the stability of a corporate, and zero bureaucracy. The excitement and speed of startups, but budget of corporates. If building a marketing function from 0 to 1 is your thing, you're in the right place!

We're hiring their first growth marketing hire to lead across acquisition, funnel optimization, and growth experiments. This is a hands-on, high-impact role. You'll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. Ideal candidates don't just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If this sounds like you, we'd love to talk.

1. Performance & Growth Marketing

  • Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms
  • Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization
  • Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement
  • Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers

2. Landing Pages & Conversion Rate Optimization (CRO)

  • Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention
  • Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
  • Build high-converting landing pages (Framer preferred), and run A / B & multivariate tests to improve conversion rates
  • Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion
  • 3. Creatives & Copywriting

  • Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
  • Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)
  • Own organic content engine : keyword research, topic clustering, publishing, and backlink outreach
  • Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut
  • 4. Lifecycle, Email & CRM Automation

  • Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
  • Own email infrastructure setup and health : segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value
  • Design personalized drip campaigns based on behavior, usage, and funnel stage
  • Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns
  • 5. Strategic Initiatives

  • Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
  • Own co-marketing partnerships, affiliate / influencer campaigns, community-led growth loops, and thought leadership efforts
  • Support hiring, documentation, and team processes as we grow
  • What a strong candidate looks like

  • You've taken a B2B SaaS from $0 to $15M ARR
  • You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
  • You move from idea to launch in days, not weeks
  • 5+ years in digital marketing with a strong focus on B2B SaaS performance marketing
  • Deep understanding of marketing fundamentals, analytics, and experimentation
  • Demonstrated ability to leverage AI tools to speed up execution
  • Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
  • Experience optimizing funnels and landing pages using CRO best practices
  • Experience with email marketing platforms, influencer or affiliate campaigns
  • Proven track record in SEO strategy, content production, and performance measurement
  • Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
  • Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
  • Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools
  • $120,000 - $180,000 a year

  • Competitive salary
  • Performance-based bonuses
  • Software for Upskilling & Productivity
  • Remote-first culture
  • Work from anywhere in the world
  • Paid Time Off
  • Health Insurance
  • High autonomy, low bureaucracy
  • Fast-track to leadership for high performers
  • Direct access to founding team
  • High visibility, autonomy and ownership
  • Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.

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