Director of Social Media

The Daily Wire is looking for a strategic and creative Director of Social Media to lead the charge in turning company-wide and content strategies into impactful social media campaigns. This role oversees the daily execution of social initiatives while mentoring a growing team of social media managers and content creators. As a key collaborator with podcast talent and cross-functional teams, this leader will ensure our brand voice is consistent, engaging, and expanding across all platforms.

Translate company-wide social strategy into actionable, platform-specific plans and campaign calendars

Lead day-to-day content planning and execution across social channels for shows, talent, and marketing campaigns

Collaborate with podcast producers and talent to develop engaging short-form content, including clips, audiograms, and behind-the-scenes moments

Work closely with design and video teams to produce visually compelling assets

Act as a key partner to podcast talent, providing tools, feedback, and guidance to help grow their social presence

Monitor platform performance and audience engagement, using data to inform strategy and optimize content mix, timing, and tone

Partner with marketing, PR, and product teams to ensure alignment on integrated campaigns and audience growth initiatives

Manage and mentor a growing team of social media specialists, overseeing execution, performance, and professional development

Deliver regular reporting and performance insights to stakeholders, with strategic recommendations

Ensure brand consistency across all content and proactively manage sensitive or reputational issues in collaboration with communications / PR

46+ years of experience in communications, marketing, media, journalism, or related field.

Excellent creative mindset and well-honed intuition

Deep knowledge of all major social platforms and emerging channels

Exceptional writing, editing, and visual storytelling skills

Strong understanding of analytics tools (e.g., native platform insights, Google Analytics, etc.)

Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment

Skilled at cross-functional collaboration and influencing stakeholders

Comfortable working directly with talent and public-facing figures

A keen eye for brand voice and visual identity

Passion for media, digital storytelling, and culture

Proficient in managing integrations via APIs, webhooks, and tag managers

Analytical mindset with experience working with reporting tools (e.g., Looker, Tableau, or Power BI)

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