Talent.com
Lead Associate-CRM Strategy (Remote)
Lead Associate-CRM Strategy (Remote)Protective Life Insurance Company • Birmingham, AL, United States
Lead Associate-CRM Strategy (Remote)

Lead Associate-CRM Strategy (Remote)

Protective Life Insurance Company • Birmingham, AL, United States
1 day ago
Job type
  • Full-time
  • Remote
Job description

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life's uncertainties. Regardless of where you work within the company, you'll be helping provide protection and peace of mind when our customers need it most.

Protective has an opportunity for a seasoned CRM leader to guide and execute the CRM strategy for the Asset Protection division of the organization. This role will be in the Sales Operations and Distribution department with a focus on working across the division's functional areas to enhance CRM strategy and lead the activities to improve all CRM capabilities for the division. The right candidate for this opportunity will be a collaborative leader with deep CRM knowledge, the ability to work independently and be hands on with implementing CRM programs. Knowledge of working with MS Dynamics is a major plus.

  • This role will be titled " Lead Assoc Sls Support " within our organization.

Responsibilities

  • Leads CRM strategy and execution in activities in data collection on customer insights concerning CRM programs and the business. This is for the purpose of ensuring that there is consistency in data-driven decision making and strategy formulation within the division and in CRM campaigns, programs, and aligning CRM solutions.
  • Determines the scope of support necessary from other organizational departments such as the IT department to support CRM programs and follows up on establishing those relationships.
  • Plays key role in the development and maintenance of relationships not only internally but also externally with various service and data analysis providers to drive the most value from CRM.
  • Working collaboratively across nearly all functional areas within the division and the Marketing team, leads the formulation of CRM strategies and programs / campaigns and ensures that they stay aligned with the business's overall objectives. Also tasked with structuring those strategies and campaigns against allocated budgets and playing a leading role in the CRM budgetary allocations.
  • Develops, manages, and reviews the annual CRM budgets and makes forecasts, ensuring that all CRM programs fall within the allocated budget and timeline.
  • Plays a major role in devising and implementing business planning against key performance indicators and financial projections, taking appropriate corrective measures if required to maximize the business prospects in terms of revenue and profit generation.
  • This is also a collaborative position, including working closely with the Sales department by providing the personnel with their expertise in sales decision making as well as engaging in consumer acquisition and retention approaches that compliment and support sales efforts.
  • Serves in lead role in the formulation of CRM strategies, campaigns, risk management measures, and solutions as well as the determination of budgetary allocations within the department.
  • This position has analytical responsibilities, with monitoring and evaluation of CRM campaigns and activities to measure ROI, prioritize resources, and enable continuous improvement in customer acquisition and retention initiatives. In this capacity, the role also conducts consumer experience research, consumer segmentation, and consumer roadmap analyses.
  • Consistently evaluates customer and prospect data, in terms of customer behavior, program engagement, rewards redemptions, user experience analyses, as well as business performance metrics in order to realize areas of improvement in the business with focus on driving better results in consumer acquisition and retention.
  • Also monitors and conducts research on trends in the CRM field within the commercial sector and identifies emerging opportunities that the business could capitalize on and gain a competitive advantage in terms of consumer acquisition and retention.
  • The position also performs other duties as he deems necessary in the execution of his duties and duties as assigned.
  • Qualifications / Education

  • Education : Must have a Bachelor's degree in Business Administration, Economics, Finance, Engineering, Information Technology, or any other related field.
  • Experience : A suitable candidate will have a minimum 7 years of experience in CRM working in a fast-paced and competitive market setting, preferably as a Senior CRM Manager. This should be inclusive of proven experience in developing and delivering CRM strategies for a business, resulting in an increase in consumer value and revenue. Must also have knowledge of CRM systems and Microsoft Dynamics is a major plus.
  • The candidate must have proven experience with CRM campaigns from conceptualization to successful completion, demonstrating exceptional leadership and management skills in the process. Must also have experience in creating high quality reports and documentation for both internal and external audiences to further enhance CRM efforts.
  • Experienced in budget development and the establishment of procedures for the purpose of monitoring progress against the business's plans and objectives and ensuring the best application of finances and other resources.
  • Communication Skills : Communication skills are an important quality, both in verbal and written form. Being a collaborative position, effective execution of cross-functional and departmental duties will be highly dependent on the clarity of communication down the line.

  • Has a responsibility to create reports generated in the execution of his analyses. These reports are presented to senior management and key stakeholders and must be well structured, clear, concise, easy to understand, and unambiguous. Must also be capable of defending the conclusions and proposals resulting from his findings / reports articulately and convincingly.
  • Analytical Skills : Must have keen interest and ability in conducting analyses of data and deriving insight from those data analyses. This should be coupled with logical thinking in approaching issues to achieve productivity gains and ongoing improvement in key processes.

  • Must have an understanding and experience of tools and targeting systems, most notably, Microsoft Dynamics, Power BI, and SharePoint. Experience with integrating or converting CRM platforms are an advantage.
  • Microsoft Office / Software knowledge and experience are a must.
  • Protective's targeted salary range for this position is $97,500 to $123,500. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective's total compensation package for employees.

    This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance.

    #LI-VD1

    IND123

    Employee Benefits :

    We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work / life balance is important and Protective offers a variety of paid time away benefits ( e.g. , paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective's platform to improve wellbeing while earning cash rewards.

    Eligibility for certain benefits may vary by position in accordance with the terms of the Company's benefit plans.

    Accommodations for Applicants with a Disability

    If you require an accommodation to complete the application and recruitment process due to a disability, please email eric.hess@protective.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.

    Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.

    We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.

    Create a job alert for this search

    Strategy Lead • Birmingham, AL, United States

    Related jobs
    Associate Strategy Director

    Associate Strategy Director

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for an Associate Strategy & Insights Director.Key Responsibilities Collaborate with Marketing, Creative, and Product teams to develop audience-driven briefs and positioning f...Show more
    Last updated: 3 days ago • Promoted
    Bilingual Retail Sales Associate

    Bilingual Retail Sales Associate

    SPECTRUM • Homewood, AL, US
    Full-time
    This role requires the ability to work lawfully in the U.Do you have a passion for connecting with people and driving sales? As a. Spectrum, you'll be the face of our company, promoting and sell...Show more
    Last updated: 1 day ago • Promoted
    Corporate Strategy Associate

    Corporate Strategy Associate

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for a Corporate Strategy Associate to drive key elements of its strategy focused on artificial intelligence. Key Responsibilities Develop an understanding of vertical AI oppor...Show more
    Last updated: 1 day ago • Promoted
    Partner Program Lead

    Partner Program Lead

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for a Partner Program Lead to guide the evolution of partner engagement models.Key Responsibilities Lead transformation of the through-partner motion, including partner onboa...Show more
    Last updated: 1 day ago • Promoted
    Epic MyChart Tech Lead

    Epic MyChart Tech Lead

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for an Epic MyChart Tech Lead.Key Responsibilities Provide strategic vision and leadership for the EHR solution and team analysts Guide clients through workflows, upgrades, ...Show more
    Last updated: 2 days ago • Promoted
    Audience Development Associate

    Audience Development Associate

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for an Audience Development Associate to enhance client engagement and secure attendance at events.Key Responsibilities Conduct outreach to prospective clients through variou...Show more
    Last updated: 26 days ago • Promoted
    Associate Project Lead

    Associate Project Lead

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for an Associate Customer Project Lead to join their team in a remote capacity.Key Responsibilities Develop and revise project plans to meet changing needs and requirements ...Show more
    Last updated: 2 days ago • Promoted
    Growth Partnerships Lead

    Growth Partnerships Lead

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for a Growth Partnerships Lead to drive growth and customer acquisition through an affiliate program. Key Responsibilities Develop and implement strategies for the affiliate p...Show more
    Last updated: 2 days ago • Promoted
    Business Development Senior Associate

    Business Development Senior Associate

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for a Senior Associate, DashMart Business Development.Key Responsibilities Manage and cultivate enterprise relationships with leading retailers and e-commerce logistics playe...Show more
    Last updated: 1 day ago • Promoted
    Retail Sales Associate

    Retail Sales Associate

    Best Buy • Bessemer, AL, US
    Part-time
    As a Retail Sales Associate, you’ll be the face of Best Buy for customers who visits our stores.We’ll train you with the skills and knowledge you need to confidently recommend the right...Show more
    Last updated: 12 hours ago • Promoted • New!
    Lead Associate CRM Strategy

    Lead Associate CRM Strategy

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for a Lead Associate-CRM Strategy to guide and execute CRM strategies for the Asset Protection division. Key Responsibilities Lead CRM strategy and execution, ensuring data-dr...Show more
    Last updated: 1 day ago • Promoted
    Strategy Director

    Strategy Director

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for a Strategy Director to lead the development and execution of comprehensive marketing strategies and campaigns. Key Responsibilities Provide strategic leadership to account...Show more
    Last updated: 19 days ago • Promoted
    Leadership Development Lead

    Leadership Development Lead

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for a Tech Leadership Development Lead to enhance manager effectiveness within technical teams.Key Responsibilities Lead the redesign of manager development across various te...Show more
    Last updated: 3 days ago • Promoted
    Associate Director of Strategy

    Associate Director of Strategy

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for an Associate Director of Strategy and Learning.Key Responsibilities Assist program and service teams in developing strategies and tracking tools to monitor progress Enga...Show more
    Last updated: 30+ days ago • Promoted
    CRM Manager

    CRM Manager

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for a CRM Manager for the Americas.Key Responsibilities Capture and define new business processes and system requirements for CRM and FSM tools Drive user adoption of sales ...Show more
    Last updated: 30+ days ago • Promoted
    Associate Director of Content Strategy

    Associate Director of Content Strategy

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for an Associate Director of Content Strategy to lead complex initiatives that align content with business goals and user needs. Key Responsibilities Lead the definition and e...Show more
    Last updated: 2 days ago • Promoted
    CRM Advisory Consultant

    CRM Advisory Consultant

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for an Advisory Solution Consultant - CRM.Key Responsibilities Lead discovery and demo sessions to address customer challenges and showcase CRM solutions Configure demos, tr...Show more
    Last updated: 3 days ago • Promoted
    Associate Marketing Manager

    Associate Marketing Manager

    VirtualVocations • Birmingham, Alabama, United States
    Full-time
    A company is looking for an Associate Marketing Manager, Streaming.Key Responsibilities Support the Senior Marketing Manager in executing streaming marketing efforts from campaign ideation to lau...Show more
    Last updated: 25 days ago • Promoted