Marketing Communications Manager

About Us :

Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.

Position Overview :

Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).

Key Responsibilities

Account Management

Manage scope, budget burn, staffing plans, vendor SOWs, and timeline; escalate risks with mitigation options.

Ensure brand and message consistency statewide, while enabling district-level customization.

Communications & Outreach

Lead the customer communications plan aligned to brand messaging and behavior change goals.

Oversee content calendar (social, email, SMS, web, educator toolkits, PSA), approvals, and performance optimization.

Coordinate with media relations for statewide messaging and earned media.

Stakeholder Engagement & Partnerships

Build and run a statewide coalition (schools / districts, law enforcement / EMS, hospitals, faith / sports groups, CBOs).

Stand up and maintain a partner CRM; set partner tiers and MOUs / LOIs; track activations and contributions.

Event & Forum Management

Own event playbooks : permitting, venue ops, run-of-show, A / V, interpretation, accessibility, and volunteer management.

Capture learnings and codify improvements into reusable playbooks.

Qualifications

7–10+ years in program management for public health, transportation safety, education, or community campaigns.

Demonstrated success delivering statewide or multi-district outreach with measurable outcomes.

Hands-on experience running large community events and school-based programming.

• Strong communicator and organizer : builds coalitions, manages vendors, and leads field teams.
• Media / PSA coordination and social content planning experience.