Director Digital Strategy

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This range is provided by Green Key Resources. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$175,000.00 / yr - $240,000.00 / yr

Lead global digital strategy for Skeletal Conditions Business Unit, driving omnichannel engagement and digital transformation initiatives.

Collaborate with cross-functional teams to integrate digital strategies into brand planning and execution processes.

Develop and execute data-driven omnichannel marketing campaigns across diverse digital platforms.

Embed digital capabilities including CRM, CMS, and marketing automation to enhance customer engagement.

Establish global standards for digital strategy execution and governance frameworks.

Define KPIs and measurement frameworks for tracking digital campaign performance and business impact.

Provide executive-level reporting and insights to inform strategic decision‑making.

Champion digital literacy and capabilities building within brand teams.

Advance digital maturity by implementing innovative strategies and best practices.

Key Responsibilities & Duties

Define and lead the digital roadmap for Skeletal Conditions Business Unit aligned with business objectives and customer journeys.

Translate customer insights into omnichannel engagement plans across paid, owned, and earned channels.

Partner with Brand, Sales, Analytics, and Digital Operations teams to integrate digital strategies into execution.

Manage media spend and agency relationships to ensure optimal campaign performance.

Embed standards and industry best practices in digital initiatives and customer journey management.

Enable segmentation and targeting strategies for field and brand teams to enhance precision.

Establish global standards for CRM, SEO, email marketing, and digital performance tracking.

Perform vendor and platform evaluations to ensure alignment with strategic goals.

Develop and manage digital budgets for resource efficiency and maximum ROI.

Job Requirements

Bachelor's degree in relevant field; advanced degree preferred.

7-10 years of experience in pharmaceutical, biotech, or medical device industry.

Proven track record in omnichannel marketing, strategy, and campaign execution.

Experience with CRM, CMS, marketing automation, and digital performance measurement tools.

Strong change management skills and ability to drive organizational transformation.

Familiarity with SEO, SEM, social media, email marketing, and content marketing channels.

Ability to travel up to 10% domestically and internationally.

Highly organized and results‑oriented with a collaborative mindset.

Experience managing agencies and driving accountability for omnichannel strategies.

Seniority level

Director

Employment type

Full-time

Job function

Marketing

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