Mgr-Customer Lifecycle

Customer Lifecycle Marketing Lead

Leads and develops customer lifecycle marketing strategies and programs to drive acquisition, onboarding, retention, and expansion.

Essential Job Duties / Responsibilities :

Select, lead, educate, develop and motivate a staff of employees

Develops and manages customer lifecycle marketing strategies to align with organizational objectives.

Provides strategic oversight of email marketing and automation campaign design and execution.

Maintains leadership of customer onboarding and retention initiatives to maximize customer lifetime value.

Establishes collaboration frameworks with Customer Success team on expansion and upsell program development.

Implements customer behavior analysis and lifecycle metrics tracking to inform strategy optimization.

Drives marketing technology stack management for lifecycle programs and automation workflows. Supports customer segmentation and personalization strategies to enhance customer experience and engagement.

Comply with all applicable laws / regulations, as well as company policies / procedures.

Performs other duties as required

Disclaimer : This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Qualifications :

• Bachelor's degree in Marketing, Business, Management or equivalent work experience
• Five (5) years' experience in Lifecycle Marketing or CRM Marketing
• Experience managing people and lifecycle marketing teams
• Experience with marketing automation platforms (Salesforce, Marketing Cloud etc.)
• Strong analytical skills and customer data experience
• Understanding of customer success and retention strategies
• Excellent project management abilities

Working Conditions : Some travel required

Pay Transparency : Pay :

Additional Details :

FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.