Paid Search Media Specialist (100% Remote)

Paid Search Media Specialist

Join Our Community of Food People! As a Paid Search Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our B2B prospects and customers. This position is virtual / remote which means the work can be completed from anywhere in the United States except Hawaii or United States Territories.

Responsibilities

• Campaign Strategy : Collaborate with the marketing team to develop and execute comprehensive paid search strategies that align with B2B objectives, including lead generation and brand awareness leveraging deep knowledge of SEM ad types and a technical understanding of ad structure and delivery.
• Platform Management : Manage and optimize campaigns across various platforms, including Google Ads, Microsoft Ads, and Apple Ads.
• Ad Creation : Work with creative teams to create compelling ad copy, designs, and formats that resonate with the B2B audience.
• Audience Targeting : Utilize audience segmentation and targeting strategies to reach specific B2B customer segments with tailored messages.
• Budget Analysis : Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations, including ongoing bidding optimization.
• A / B Testing : Conduct A / B tests on bidding strategies, new campaigns, keywords, ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.
• Performance Analysis : Monitor campaign performance metrics, provide actionable insights to optimize campaigns for better results, and identify opportunities in audience and keyword targeting approaches.
• Reporting : Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.
• Compliance : Ensure all ad campaigns adhere to relevant advertising regulations and industry best practices.
• Emerging Trends : Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.

Work Environment

Remote : This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.

Minimum Qualifications

Education

Bachelor's degree in Marketing, Business, or a related field.

Certifications / Training

Certifications in relevant platforms (e.g., Google Ads, Microsoft Advertising, Google Analytics, etc.) are a plus.

Benefits

Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. Compensation depends on relevant experience and / or education, specific skills, function, geographic location, and other factors as applicable by law.

EEO Statement

US Foods, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by applicable law.