Marketing Analyst

Marketing Analyst

Headquartered in Louisville, Kentucky, Churchill Downs Incorporated has expanded through the development of live and historical racing entertainment venues, the growth of the TwinSpires horse racing online wagering business and the operation and development of regional casino gaming properties. Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We're always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

Job Summary

Some of what you'll do in this role:

• Customer Data Management: o Extract relevant customer data from various sources and consolidate it for marketing purposes. o Segment customer lists based on demographics, gaming behavior, and other relevant criteria.
• Campaign Planning and Strategy: o Collaborate with marketing team members to develop targeted campaign strategies. o Analyze past campaign and customer data to identify opportunities for optimization. o Assist in the development of marketing offers and promotions tailored to specific customer segments.
• Offer Creation and Implementation: o Utilize the casino's source system to create customized offers and incentives for targeted customer segments. o Work closely with the analytics team to ensure offers are data-driven and aligned with business objectives. o Coordinate with relevant departments to ensure seamless implementation of marketing offers across various channels.
• Email Marketing Deployment: o Design and execute email marketing campaigns using industry-standard tools and platforms. o Develop compelling email content, subject lines, and calls-to-action to drive customer engagement. o Monitor email deliverability, open rates, click-through rates, and other key performance metrics.
• Performance Tracking and Reporting: o Track and analyze the effectiveness of marketing campaigns in driving customer engagement and revenue.

Required Skills and Abilities

What you need for this role:

• Ability to effectively gather and analyze data to leverage in process management.
• Ability to analyze and interpret department needs and results to solve complex problems.
• Excellent customer service, oral, and written communication skills.
• Availability to work when needed, including weekends, nights, and holidays.
• Bachelor's degree in Marketing or related field required, or relevant work experience in database marketing and data analysis, with background in querying, utilizing multiple databases and business intelligence/reporting tools to manage data and reports.
• Proficiency in Excel and Access required; experience with SQL strongly preferred.
• Able to obtain and maintain a valid gaming license for each of the CDI HRM and/or casino gaming jurisdictions where we operate.

Churchill Downs Incorporated

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.